Director Of Marketing
Posted 21 Aug 2026
Advertised as “Director of Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
No salary listed for this role.
Field of studyBusiness Administration, Communications, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Study levelMaster's
The MJ Companies exists to inspire the success, fulfillment**,** and wellbeing of each person we serve: our associate and their families, business partners, clients, and the community. This statement drives everything we do, and we are committed to your personal fulfillment and professional success.
The MJ Companies is seeking a Director of Marketing who is responsible for leading and executing a scalable, B2B-focused marketing function that drives brand awareness, demand generation, and pipeline growth in support of MJ's growth objectives. This role owns the day-to-day leadership of the Marketing & Communications team—including brand management, content strategy, digital marketing, creative production, and field and event marketing—while partnering closely with the CMO and sales leadership to ensure marketing directly contributes to profitable growth. The Director of Marketing is an experienced B2B marketing leader who is equally comfortable setting strategic direction and rolling up their sleeves to execute alongside the team. This role enables the CMO to operate at the enterprise-wide strategic level while ensuring MJ's brand and pipeline activity never lose momentum.
Key Responsibilities
- Marketing Strategy & Planning
- Develop and execute an integrated B2B marketing strategy aligned with MJ's annual and long-term growth objectives, in partnership with the CMO.
- Build and maintain a scalable marketing planning framework—including annual operating plans, campaign calendars, and budget management—that enables proactive prioritization across competing initiatives.
- Ensure buyer personas and ideal client profiles are clearly defined, consistently applied, and regularly refined across all business units and practice areas, focusing marketing efforts toward the highest-opportunity segments for profitable growth.
- Execute go-to-market strategies as designed in partnership with the CMO, bringing each vertical launch to life through campaigns, content, and field activation.
- Monitor competitive positioning, market trends, and industry dynamics to inform marketing strategy and messaging differentiation.
- Demand Generation & Pipeline Growth
- Own and evolve MJ's demand generation engine—including HubSpot campaign architecture, lead scoring, MQL definition, and pipeline attribution—to produce measurable marketing contribution to revenue.
- Plan, execute, and optimize multi-channel B2B campaigns across paid, organic, email, and social channels, with a focus on generating qualified leads for the production and business development teams.