Partner Marketing Manager

About Tekmetric

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. 

But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together. 

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

Where We Work: At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

What You’ll Do

As our Senior Partner Marketing Manager, you will own the co-marketing strategy and execution for Tekmetric’s strategic alliances. This is a builder role for someone who can think at the program level, develop joint go-to-market plans with partners, and drive the marketing activation that turns alliance agreements into pipeline and brand leverage. Reporting to the Director of Demand Generation, you will be the primary marketing owner for Strategic Alliances — accountable for the campaigns that ship, the pipeline they generate, and the partner relationships that deepen as a result. You will work in close alignment with Business Development (the relationship owner) and collaborate across Brand, Field Marketing, Product, and Sales.

Strategic Alliance Co-Marketing

• Own the ongoing partner marketing strategy for Strategic Alliances, starting with existing partners and expanding to new partners as programs mature.
• Develop joint go-to-market plans for each active alliance, including co-marketing campaign briefs, messaging frameworks, audience segmentation, channel mix, and success metrics.
• Lead co-marketing activation with partners: co-branded campaigns, joint email and content programs, partner-facing landing pages, event sponsorships, and in-field amplification.
• Serve as the day-to-day marketing counterpart to Business Development for each alliance, ensuring marketing activation keeps pace with the relationship.
• Manage the partner-influenced pipeline metric: track leads sourced from co-marketing activity, pipeline ($) generated, and conversion rates from partner motion.
• Build and maintain a partner marketing calendar, aligning campaign timing with partner seasonal moments, product milestones, and field activation windows.

Industry Influence Co-Marketing

• In partnership with Brand & Community, develop co-marketing activations with influence and community partners once strategic partner programs are established.
• Support Tekmetric’s presence and messaging at industry events through co-branded partner activations.
• Own co-marketing opportunities at Tektonic.

Program Development and Enablement

• Build the operational infrastructure for partner marketing at Tekmetric: partner marketing playbooks, co-brand guidelines, campaign templates, and asset libraries for use across pillars.
• Partner with Enablement Teams to ensure external partner enablement reps have Tekmetric-consistent content and voice for their own activation with shops.
• Track partner marketing activity metrics (campaigns executed, joint customer reach, unique shops touched) alongside outcome metrics (pipeline, conversion) and report to Director, Demand Gen and relevant BD stakeholders.

Cross-Functional Collaboration

• Align with BD on priorities and sequencing (Move Now vs. Quick Win vs. Long Game) to ensure marketing investment tracks with partner readiness.
• Collaborate with Field Marketing on territory-level amplification of strategic alliance programs, particularly where partner field reps and Tekmetric Field Channel Managers overlap.
• Work with Brand & Community on partner-adjacent brand moments, earned media, and community activations.
• Partner with Product on integration partner co-marketing as needed on stickiness plays central to platform retention.

What You’ll Bring

• 6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, preferably in B2B SaaS or a technology-adjacent industry.
• Proven track record building and executing co-marketing programs with external partners, including joint campaigns, shared pipeline goals, and co-branded content.
• Strong strategic thinking: you can work from a framework like a pillar strategy and translate it into a quarterly marketing plan with clear priorities and tradeoffs.
• Excellent cross-functional collaborator — comfortable working alongside BD, Sales, Brand, Field Marketing, and Product to drive aligned outcomes.
• Analytical: able to build pipeline attribution models, track partner-influenced revenue, and communicate performance to leadership.
• Experience managing multiple partner relationships simultaneously with different activation timelines and resource levels.
• Strong written and verbal communication skills; able to represent Tekmetric’s brand voice in partner-facing materials and executive conversations.
• Proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
• Bonus: Experience in the automotive aftermarket, auto repair SaaS, or a vertically-specialized B2B environment.

Who You Are:

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Flexible PTO — No set number of days, just the trust to take the time you need. We genuinely encourage our team to disconnect and recharge.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. 
• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team, a whole lot of fun, and work that actually matters to the shops and families we serve!

Tekmetric is an equal opportunity employer. We hire hard-working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

_We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Tekmetric will never ask for your personal financial or banking information or require any financial commitment as part of our candidate search or application process. No job offers will be made without a formal interview process. All legitimate Tekmetric job postings are listed at tekmetric.com/careers. Recruiter communications come from @tekmetric**.com** email addresses. Please visit this link for further information Fraudulent Job Offers
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