Media Planning Executive

Workplace: White City, London - 2 days a week in the office

The role

Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.

Main responsibilities
 

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time. 
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama. 
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation. 
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity. 
•  Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial) 
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts 
• Creative Make-list administration via Citrus (in house system)

Skills you’ll need (minimum criteria)
 

• Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• A clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance. 
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs. 
• Good at understanding and interpreting data to aid decision making 

Other things we’re looking for (key criteria)
 

• Confident communication and stakeholder management skills. 
• Experience working in a fast paced and dynamic environment 
• Organised and able to work under pressure and to tight deadlines 
• An interest and passion for media/TV/broadcast 
• Flexible and able to adapt to changing circumstances 
• A can-do, collaborative, get-things-done approach.