Performance Marketing Manager

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we provide clients worldwide with access to thousands of financial instruments across global markets, supported by advanced trading technology and infrastructure. 

Backed by ThinkMarkets’ market expertise and infrastructure, ThinkCapital is our prop trading evaluation business, providing aspiring traders with access to a broad range of trading products within a simulated trading environment. 

Our mission is to simplify the trading journey by combining smart technology with trusted support, giving traders the tools, education and opportunities to develop their skills and elevate their trading potential. 

About the Role 

We are looking for a data-driven, commercially minded Performance Marketing Manager to drive paid customer acquisition and revenue growth for ThinkCapital across multiple digital channels and markets. 

This is a hands-on execution role. You will directly build, manage and optimize campaigns, test creative and audiences, manage budgets and improve the customer journey from initial awareness through to paid trading challenge purchases and repeat purchases. 

The ideal candidate brings performance marketing experience alongside an understanding of prop trading evaluation programs, trader audiences and the factors that influence purchase decisions. Previous experience marketing a prop trading evaluation business is strongly preferred. 

Key Responsibilities:  

Paid Media & Customer Acquisition 

• Build, launch and optimize paid acquisition campaigns across Google Ads and Meta Ads, with direct responsibility for campaign setup, budget management, bidding and targeting. 
• Test and develop additional acquisition channels, such as YouTube, Reddit, TikTok, Snapchat, Quora and programmatic advertising, based on audience relevance and commercial performance. 
• Manage campaigns across multiple markets, including prospecting, retargeting, audience segmentation and lookalike strategies. 
• Develop acquisition campaigns around trading challenges, evaluation programs and promotional offers, tailoring messaging to different trader audiences. 
• Work closely with Creative and Marketing teams to develop and test campaign creative, ad copy and messaging. 
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency. 

Performance & Conversion Optimization 

• Track and optimize key metrics, including cost per acquisition, customer acquisition cost, return on ad spend, conversion rates, challenge purchases and customer lifetime value.