Martech / CDP Specialist
Posted 24 Sep 2026
Advertised as “FR - Senior Martech / CDP Specialist – Personalization & Activation ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–8 yrs
- Management level
- Individual contributor
- Contract
- Full-time
No salary listed for this role.
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
Our client is building a new CDP and customer activation capability on top of an established data ecosystem. The data foundation already exists; the focus is on scoping, designing and building the CDP layer, customer data model, audiences and activation capabilities with a multidisciplinary team. Within this setup, we are looking for a profile focused on customer data configuration and activation, coming from a marketing / personalization background rather than a pure data engineering background — someone who thinks in terms of attributes, traits, audiences and activation logic, and who can translate that language clearly to technical teams.
The role
As a Senior Martech and CPD Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring of experience, a growth mindset and a drive to make a lasting impact.