Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world’s largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics.

At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits.

Overview

Velir is seeking a Senior Content Strategist for upcoming website and digital experience projects contracts. You’ll work on enterprise-level sites (often at least 5k- 30k URLs), using strategic judgment, data analysis, and technical skills to find problems, recommend fixes, and help teams act on them. When existing tools don’t fit a project’s needs, you’ll adapt them or build something lightweight that does.

You’ll lead defined workstreams, present projects to clients independently, and work closely with our content strategy lead, designers, developers, and client teams. Each workstream starts with a structured briefing or handoff and includes agreed review checkpoints with the content strategy lead.

Responsibilities: 

• Lead large-scale content audits, combining crawl data, analytics, SEO data, and qualitative review to recommend what to keep, improve, consolidate, or retire.
• Clean, combine, and analyze large content datasets, find patterns and gaps, and turn the findings into prioritized recommendations.
• Build or adapt tools and workflows for content analysis and delivery, using self-directed or AI-assisted coding, scripts, automation, or lightweight prototypes. Check that the outputs are accurate, and document how each tool works so others can use it.
• Develop information architecture, navigation, taxonomy, and content requirements for search, based on audience needs and business goals.
• Make page-level recommendations on content hierarchy and messaging priorities, and create content priority guides when a project calls for them.
• Create polished presentations and visuals that help clients understand findings, weigh options, and make decisions.
• Present recommendations, revise them based on feedback, and work with design and development teams to carry them through implementation.

Skills & Qualifications:

• 5+ years of content strategy experience, ideally at an agency or consultancy, and a portfolio of work on complex websites.