Brand Insights

This role serves to synthesize insights from social listening, competitor benchmarking, and proprietary brand research to guide strategic decision-making. By translating metrics into compelling narratives, you bridge the gap between data science and brand strategy. You will partner with cross-functional teams and external agencies to ensure our brand remains a high-performing asset that drives long-term business growth and market resonance.

 

Responsibilities

• Manage global brand tracking to monitor key performance indicators such as awareness, consideration, and brand equity across all key markets.
• Collaborate with internal stakeholders and external research partners to ensure high-quality research design and analysis, aligned with broader marketing and business strategies.
• Conduct competitive analysis to benchmark our brand's position against industry peers.
• Identify emerging market trends to anticipate positioning challenges and opportunities.
• Analyse social listening and sentiment analysis, in collaboration with the social media team, to monitor brand perception and proactively identify potential reputation risks.
• Collaborate with internal teams to measure the impact of brand-led initiatives and customer sentiment.
• Synthesize data from multiple sources into actionable insights that inform high-level brand strategy and marketing investment decisions.
• Translate brand insights into compelling narratives for various audiences with actionable insights and strategic recommendations. 
• Compile, analyse, and deliver regular reporting on brand health metrics and research findings. Establish reporting cadences and standardised templates for consistent communication.
• Lead the execution of ad-hoc brand research studies to answer specific business questions or validate new creative concepts before launch.
• Manage brand team operations, including budget- and vendor management, working with procurement and finance.
• Continuously develop AI competencies, proactively apply AI tools to enhance role efficiency and effectiveness, and contribute to the strategic adoption of AI within organisational processes.

Key interfaces

• Broader Communications and Marketing teams 
• People team
• Business groups
• Agencies
   

Qualifications

You must have:

• 5+ years of professional experience in brand strategy, marketing research, or marketing analytics, ideally within a global or enterprise-level organization.