Data Analyst
US$140,000 – US$180,000 / yr base salary
Posted 24 Aug 2026
Advertised as “Senior Data Analyst”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–9 yrs
- Management level
- People management
- Employment
- Remote
| Base salary | US$140,000 – US$180,000 / yr |
|---|
Founded in 2017, Trust & Will is the leading digital estate planning platform, trusted by over one million users. We provide modern, accessible solutions to help families protect their legacies with attorney-approved, legally valid documents tailored to individual state requirements. Our seamless online platform simplifies the estate planning and settlement process, empowering individuals to create wills and trusts while also partnering with financial advisors, attorneys, and institutions to make legacy planning more inclusive and affordable.
If you are passionate about contributing to a high-impact mission and want to work in a collaborative environment where your skills and expertise will be valued, we would love to hear from you!
About You:
- You are a clear, concise communicator who can translate a complex regression or other mathematical reasoning into a one-paragraph recommendation for a non-technical stakeholder.
- You are a data engineering and analyst hybrid equally comfortable building a data model and presenting the business implication to a Manager.
- You have startup experience and know what it means to stand up an analytics function, ship scrappy analyses, and build toward rigor not wait for it.
- You treat experimentation as a discipline, not a buzzword. You design tests, size samples, interpret results correctly, and know when an A/B test isn't the right tool.
- You think in systems you connect your pipelines to business outcomes and are never satisfied stopping at the metric without asking why.
- You operate with high autonomy and you identify the most important question, define the tim approach, execute the analysis, and deliver the recommendation without a detailed playbook.
- You consider yourself AI-native and actively engage AI tools to accelerate your analytical, and data workflows, automate repetitive queries, and surface insights faster.
About the Role:
We're looking for a Senior Data Analyst to own the end to end analytical engine behind Trust & Will. This is a high-ownership role: you'll work across marketing, and revenue to understand what's driving conversion, retention, and lifetime value and you'll translate those findings into decisions that move the business.
This is not a reporting role. You will define the questions worth asking, build the models that answer them, guide the roadmap based on what the data shows. You'll partner closely with the Director of Data Engineering, engineering, and marketing leadership and you'll have direct access to senior stakeholders.