Digital Strategist

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The opportunity

As a Digital Strategist, you will sit across from Fortune 500 clients, understand their business problem, recommend the right use cases to make best use of the client’s investments in Adobe Experience Cloud solution, and own the delivery outcome. This is a consulting and advisory seat distinct from a pure implementation role.

What you’ll be doing

Adobe Experience Cloud & Digital Ecosystem

• Advise clients on the right Adobe Experience Cloud solution mix — Analytics, Target, Campaign, AEP, CJA, AJO, AEM — against their business objectives.
• Own delivery outcomes on Adobe tools: configure, design, and lead the strategy layer, not just execute downstream tasks.
• Contextualise Adobe data and outputs within a broader full-funnel digital strategy spanning paid, owned, and earned channels.

Client Advisory & Consulting

• Lead discovery sessions and requirement-gathering conversations with client stakeholders, including CXO-level audiences.
• Translate complex business problems into clear, recommendation-led digital strategy and Adobe DX roadmaps.
• Own the client outcome — from requirements to recommendation to delivery — with accountability for measurable business results.
• Manage senior client relationships and present strategy confidently to Fortune 500 leadership.

AI-Native Consulting & Innovation

• Drive adoption of AI-enabled consulting methodologies — personalization, segmentation, journey orchestration, content optimization, and operational efficiency.
• Identify where AI can improve client outcomes, including emerging practices such as GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).