Product Marketing Manager

Cloaked is building a cyber expert at your side - one that watches, advises, and acts to keep you safe and private in the age of AI. 600k+ paying members already use Cloaked to take back control of their data, their identity, and who can reach them: masked emails, phone numbers, and payment cards, data removal from broker sites, and an AI voice agent that screens calls before they ring through.

We've protected 10M+ identities, screened 50M+ calls, and removed 1B+ records from the data brokers who profit off personal information. Backed by a $375M Series B, we're now building the agents that turn detection into action - for individuals, families, and the companies that want to protect their people.

About the Role

We’re hiring a Senior Product Marketing Manager, Lifecycle & Consumer Education to own the customer after the signup. Cloaked is good at acquiring customers and shipping features. This role makes sure the people we acquire understand what they bought, use it, stay, and buy more. You’ll own every owned communication surface (email, push, SMS, in-app, and the help and support content layer with CX) with one job: grow lifetime value by driving retention, feature adoption, and expansion, and grow consumer trust in Cloaked while doing it. The role spans consumer and enterprise, and the outcomes are the same on both sides. If you’re a lifecycle marketer who thinks in customer moments rather than channels, come build with us!

This role is based in our New York office, in person three days a week.

What will you do?

• Own retention end to end: activation and onboarding, ongoing engagement, renewal, dunning and involuntary-churn recovery, save flows, and winback. Rebuild the programs that exist, build the ones that don’t, and run them on a documented experiment cadence.

• Own consumer education that drives adoption - onboarding sequences, feature-adoption journeys, in-app guidance, tutorials and explainer video, email courses, and the help-center content layer - so every customer understands and uses data removal, identities, Call Guard, Cloaked Pay, and whatever ships next. Take the baton from the launch team: they tell the market, you make sure customers adopt.

• Own upsell and expansion across every communication surface: monthly-to-annual conversion, plan tiers, add-ons, and family and multi-user plans. Find the moments where a customer is ready for more and build the programs that convert them, partnering with product on in-app surfaces and with the growth team on pricing and packaging tests.

• Run consumer trust as a lifecycle program: transparency and “what we did for you” reporting, security and policy updates, proactive communication when something goes wrong (with CX and legal), and the standards that keep every message on brand and non-manipulative.