Site Sales
Posted 13 Oct 2026
Advertised as “Lead - Site Sales”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10–15 yrs
- Management level
- People management
Compensation
No salary listed for this role.
Role speciality
CollectionsCustomer ExperienceCustomer Relationship Management
Required qualifications
Field of studyBusiness Administration, Commerce, Engineering, Marketing (or related)
Study levelBachelor's
Preferred qualifications
CertificationsMaster of Business Administration
Field of studyCustomer Relationship Management, Marketing, Operations (or related)
Responsibilities
Customer Relationship Management
- Lead end-to-end customer relationship management from booking through possession and post-possession support.
- Develop and implement customer engagement and retention strategies.
- Ensure a seamless and positive customer experience at all stages of the project lifecycle.
- Manage customer interactions and maintain long-term relationships with key customers.
- Act as the escalation point for critical customer concerns and grievances.
Customer Experience & Service Excellence
- Drive customer satisfaction initiatives and monitor service quality standards.
- Ensure timely resolution of customer queries, complaints, and requests.
- Conduct customer feedback surveys and implement improvement actions.
- Organize customer engagement programs, events, and communication campaigns.
- Enhance customer loyalty through proactive relationship management.
Collections & Revenue Support
- Monitor customer payment schedules and coordinate with Finance for collection follow-ups.
- Support timely recovery of outstanding dues and receivables.
- Ensure customers receive regular updates on payment milestones and obligations.
- Track collection performance and escalate critical cases when required.
Stakeholder Management
- Coordinate with Sales, Projects, Finance, Legal, Marketing, and Facilities teams to address customer requirements.
- Facilitate smooth communication between customers and internal stakeholders.
- Support project handovers, possession activities, and documentation processes.
- Build strong working relationships across departments to improve service delivery.
Process Governance & Compliance
- Ensure adherence to CRM policies, SOPs, and customer service standards.
- Monitor compliance with RERA guidelines and regulatory requirements.
- Drive process improvement initiatives to enhance operational efficiency.
- Review service metrics and implement corrective actions for continuous improvement.
Team Leadership
- Lead, mentor, and develop CRM team members.
- Set performance goals and monitor team productivity.
- Conduct regular reviews, coaching sessions, and capability development initiatives.
- Foster a customer-centric and performance-driven culture within the team.
MIS & Reporting
- Review customer satisfaction reports, escalation trackers, and collections dashboards.
- Monitor CRM KPIs such as CSAT, NPS, complaint resolution TAT, and collection efficiency.
- Present periodic reports and insights to senior management.
- Utilize customer feedback and analytics to drive business decisions.
Qualifications
Educational Qualification
- Bachelor's Degree in Business Administration, Commerce, Marketing, Engineering, or related discipline.
- MBA/PGDM in Marketing, Customer Relationship Management, Operations, or related field preferred.
Experience
- 10-15 years of experience in Customer Relationship Management, Customer Service, Collections, Relationship Management, or Client Engagement.
- Minimum 4-5 years of experience in leading CRM teams.
- Experience in Real Estate, Hospitality, Banking, Infrastructure, Retail, or customer-focused industries preferred.
- Proven experience in handling customer escalations, collections management, and customer lifecycle processes.