Assistant Director of Marketing

Position Summary:

The Assistant Director of Marketing leads the School’s integrated marketing initiatives designed to strengthen brand awareness, support enrollment, and promote academic programs, events, and strategic initiatives. This position oversees marketing planning, website strategy, recruitment marketing, advertising, and campaign execution.

About the Work Unit:

Vanderbilt University School of Engineering (VUSE), located in Nashville, Tennessee, is dedicated to advancing innovation, research, and education at the graduate and professional levels. The School of Engineering fosters an environment where students, faculty, and staff engage in discovery, collaboration, and real-world problem solving to address complex global challenges. Through a commitment to academic excellence and interdisciplinary learning, the School prepares students to become leaders in engineering and related fields.
 

Key Functions and Expected Performance:
 

Marketing Strategy
 Develop integrated marketing campaigns supporting School priorities.
 Execute annual marketing plans.
 Collaborate with Enrollment Management on graduate recruitment marketing.
 Coordinate marketing across multiple campuses and program locations.
 Develop and maintain a content calendar for digital and social channels in support of School marketing priorities.
 Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings.
 

Website Strategy
 Lead strategy and governance for the School website.
 Improve user experience and conversion.
 Oversee content architecture.
 Coordinate major website redesigns.
 Monitor analytics and recommend improvements.

Ensure website and digital marketing materials comply with university accessibility standards

Recruitment Marketing
 Develop recruitment collateral.
 Support graduate program launches.
 Coordinate advertising campaigns.
 Produce print and digital marketing materials.
 Support email marketing and CRM campaigns (e.g., SLATE) for prospective student communications.
 Support domestic and international recruitment initiatives.
 

Event Marketing
 Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements.
 Coordinate promotional campaigns.
 Produce event collateral.
 Analytics
 Manages analytics and reporting (including GA4) across social and digital channels, surfacing insights and recommendations for the Director
 Research peer institution marketing practices and emerging digital trends to inform campaign recommendations.