Brand Designer

A.   ACCOUNTABILITIES

• Turn briefs and ideas into strong design and video work across brand, campaigns, customer touchpoints and selected social content.
• Build AirBorneo’s in-house creative capability so the team can move faster, stay consistent and reduce unnecessary routine outsourcing.
• Bring AirBorneo’s brand to life through fresh, contemporary creative inspired by Borneo’s people, places and stories.

B.   RESPONSIBILITIES

• Create brand, campaign, digital, print, corporate, route-launch, event and other creative assets from approved briefs.
• Edit video for campaigns, internal content, digital platforms and selected social applications where required, including basic motion graphics and content adaptations.
• Apply strong typography, layout and visual judgement to maintain brand consistency and produce accurate, production-ready artwork.
• Contribute ideas and creative recommendations and turn creative direction into effective finished work across different formats.
• Maintain organized working files, masters, templates and approved assets, while improving repetitive production tasks where practical.
• Support photography and video shoots where required.
• Use AI-enabled creative tools appropriately to support ideation, design, editing and production, while checking quality, accuracy and usage rights.

C.   ACCOUNTABILITIES

• Accountable for the quality, accuracy, timeliness and brand consistency of assigned creative outputs.
• Accountable for disciplined file, version and asset-rights management and for ensuring final deliverables are technically ready for their intended channel or production method.
• Accountable for raising brief, timing, factual, rights or quality risks early; creative direction, priorities and final quality approval remain with the Manager.

D.   AUTHORITY

• May make day-to-day design and editing decisions within the approved brief, brand direction and agreed production parameters.
• May propose concepts, treatments, formats and production or efficiency improvements for consideration and approval where required.
• May not independently change campaign objectives, brand standards, final messaging, expenditure, supplier commitments or public communications unless specifically delegated.
• Must escalate unclear or conflicting briefs, rights concerns, factual issues, major scope changes and resource or deadline conflicts.

E.   DELEGATION OF DUTIES

• During absence, urgent routine adaptations may be reassigned by the Manager to another team member or approved external resource.
• Production or adaptation tasks may be handed off with alignment from the Manager or Creative Services Executive, with correct files, specifications and status clearly transferred.
• Delegated work must remain within the approved brief and brand standards, with clear version control and no unapproved changes to scope.
• Final creative approval, brand exceptions, budget authority and external communications remain with the Manager or other authorised approver.

F.   MINIMUM QUALIFICATIONS

• Diploma, degree or equivalent practical experience in graphic design, branding, creative, multimedia or a related field.
• Strong portfolio demonstrating good visual judgement, layout, typography and brand application.
• Confident video editing skills, supported by relevant work samples.
• Strong interest in AI-enabled creative tools, including image, video and content editing, with curiosity to explore new workflows and improve creative output.
• Comfortable using common creative software and adapting to new tools.
• Photography, filming, motion graphics or content creation experience is an advantage.
• Fresh graduates with a strong portfolio, good creative instincts and a willingness to learn are encouraged to apply.