Deputy Manager

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

AEL Corporate Services (AEL CS): AEL Corporate Services plays a pivotal role in managing essential corporate functions such as finance, insurance, and secretarial services at a group level for all Adani business units. By centralizing these critical operations, AEL CS ensures efficiency, standardization, and strategic alignment across the conglomerate. Its expertise in risk management, governance, and financial stewardship supports the Group's dynamic growth while maintaining compliance with global standards. Through innovation and a commitment to excellence, AEL CS underpins the Adani Group’s vision of sustainable value creation and nation-building.

Job Purpose: Specialist - Brand & Social is responsible for executing brand strategies, managing content creation, and overseeing social media operations. Ensures consistent brand representation, monitors campaign performance, and supports digital advertising efforts to uphold the corporate brand identity across platforms.

Responsibilities

Brand Strategy Execution:

Coordinate the implementation of approved branding strategies across all relevant platforms, ensuring alignment with the corporate objectives, which includes translating brand guidelines into operational plans and managing the execution of campaigns with adherence to brand voice, tone, and consistency across deliverables.

Regularly review campaign performance metrics and compile detailed analytical reports for higher management. & identify trends, campaign effectiveness, and actionable insights, leveraging data visualization tools like Power BI to provide clarity and direction for brand initiatives.

Content Curation & Development Oversight:

Supervise the development of high-quality, brand-compliant content across multimedia channels, ensuring adherence to brand narratives and market expectations by liaising with creative vendors to approve designs, graphics, and video scripts.

Monitor trends in social media and digital marketing to recommend adjustments in content strategies by working closely with internal technical teams to integrate storytelling with brand promotion activities for maximum reach and engagement.