Marketing Specialist
Posted 11 Aug 2026
Advertised as “Sr Marketing Specialist”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 8+ yrs
- Management level
- Individual contributor
Compensation
No salary listed for this role.
Role speciality
Channel Partner MarketingDemand GenerationGo-To-Market StrategyIndustrial B2B MarketingProduct Marketing
Useful technologies
MarketoPower BISalesforce
Preferred qualifications
Field of studyBusiness, Engineering, Marketing (or related)
Study levelBachelor's
[Role Overview]
The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.
Responsibilities
[Key Responsibilities - What you will do]
- Channel Partner Excellence
- Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
- Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
- Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
- Develop partner enablement programs including training, co-marketing, and content.
- Demand Generation & Pipeline Development
- Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
- Plan & execute integrated demand generation campaigns across digital and offline channels.
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
- Monitor and optimize campaign performance using data-driven insights.
- Product Portfolio Management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI).
- Coordinate cross-functional teams to ensure successful launches.
- Enable partners with tools, content and campaigns for market activation.
- Market Insights, Strategic Planning and Profit Management
- Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Provide insights to refine marketing strategies and identify growth opportunities.