Marketing Automation Manager

Summary:

National Heritage Academies (NHA) is seeking a Marketing Automation Manager to own the strategy, build, and ongoing optimization of email marketing and campaign landing pages that drive enrollment, support family engagement, and strengthen the reputation of 100+ tuition-free public charter schools. This role is the primary owner of the marketing automation platform (Marketo) and its CRM integration, from lead scoring and nurture journeys to personalization, landing pages, and conversion testing. The role also serves as the team's technical expert on marketing automation, validating our current approach and recommending improvements. It partners closely with the Senior Manager of Owned Media, the Creative team, and cross-functional stakeholders.

Company Information:

National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA serves over 100 schools in nine states, with more than 65,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join our team.

Duties and Responsibilities:

Email and Automation

• Own the strategy, build, deployment, and continuous optimization of email marketing automation programs, using supplied copy and creative assets from appropriate teams, in support of enrollment and family engagement goals.

• Design and maintain lead scoring models in collaboration with our Admissions Advisor team, nurture journeys, and audience segmentation strategies that move prospective families through the enrollment funnel.

• Build dynamic content and personalization using Marketo segmentations, dynamic content blocks, and scripting, including school-specific content across 100+ schools.

• Monitor email deliverability, list health, and consent management to protect sender reputation and inbox placement.

Landing Pages and Conversion

• Own campaign landing page build and delivery end to end in Marketo/Knak: template design and maintenance, page builds, forms, form-to-CRM handoff, tracking and UTM governance, and ongoing maintenance.