Manager Commercial Self-Service & SMB

Company Description

About us 

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.

Job Description

Your Responsibilities
 

LOCATION:  Germany: Cologne, Hamburg, or Munich.

• The Junior Manager Commercial Self-Service & SMB supports the commercial development and operational scaling of RTL AdAlliance’ s self-service and SMB advertising business. The role contributes to market analysis, sales enablement, pipeline tracking and go-to-market execution across European markets, helping to translate platform capabilities into clear commercial opportunities for SMBs, agencies, advertisers and sales partners.
• Working closely with the Lead of Commercial Self-Service, as well as Product, Platform Commerce, Client Success and local Sales teams, this role helps prepare commercial materials, identify growth opportunities, monitor performance indicators and support the rollout of proven best-practice approaches. The position is designed for a commercially minded talent with 2–3 years of relevant experience who is ready to take ownership of defined workstreams while developing deeper expertise in platform-based advertising, self-service sales models and international commercial execution.
• New Business Development
  • Identify new business opportunities & Revenue pipeline with Advertisers & Agencies.
  • Develop & Grow the Direct business with a key portfolio of Advertisers & Agencies in a defined market
• Commercial Support & Market Development
  • Support the translation of the Self-Service & SMB strategy into concrete commercial activities, sales initiatives and market-specific execution plans.
  • Identify and document growth opportunities across SMBs, agencies, advertisers, retailers and external sales partners based on market input, platform usage and sales feedback.
  • Support business development activities by preparing target account lists, commercial arguments, market overviews and follow-up materials for internal and external stakeholders.
• Sales Enablement & Go-to-Market Execution
  • Prepare and update sales narratives, value propositions, product one-pagers, presentation materials and enablement documents for self-service advertising solutions.
  • Support the rollout of go-to-market approaches across markets by coordinating input from Sales, Product, Platform Commerce and Client Success teams.
  • Help adapt proven SMB and AdManager best practices into reusable commercial playbooks, templates and guidance for local teams and partner structures.
• Partner, Stakeholder & Operational Support
  • Assist in the onboarding and enablement of external sales partners by coordinating materials, collecting requirements and supporting structured follow-ups.
  • Contribute to cross-functional alignment by consolidating market feedback, client needs and commercial bottlenecks for discussion with Product, Platform Commerce and Client Success.
  • Support recurring commercial routines such as pipeline updates, meeting preparation, action tracking, performance monitoring and internal reporting.

Qualifications

Your Profile

• Minimum Graduate degree in Media / Marketing / business related education
• 2–3 years of professional experience in digital advertising, media sales, AdTech, platform business, programmatic advertising, sales operations or a comparable commercial environment.
• Good understanding of digital advertising products, self-service or platform-based sales models.
• Ability to turn product information, data points and market input into clear commercial materials, structured summaries and actionable recommendations.
• Strong analytical and organizational skills, including confidence working with pipeline data, performance indicators, presentations and commercial reporting.
• Collaborative mindset with the ability to work effectively across Sales, Product, Platform Commerce, Client Success and international stakeholder groups.
• Strong communication skills in German and English; additional European languages are a plus.
• Proactive, structured and hands-on working style with willingness to take ownership of defined workstreams and grow into broader commercial responsibility.