Category Specialist
Posted 11 Sep 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- Individual contributor
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
Company Description
Shape the Future of the UK's Coffee Category
At JDE Peet's, we believe it's amazing what can happen over a cup of coffee.
As the world's leading pure-play coffee company, our iconic brands including L'OR, Tassimo, Kenco and Douwe Egberts are enjoyed by millions of consumers every day. Driven by passionate people and a commitment to exceptional quality, we're on a mission to become the world's number one coffee company.
We're now looking for an ambitious Category Specialist to join our UK Category Development & Shopper Marketing team and help drive growth across one of the UK's most exciting FMCG categories.
If you're passionate about turning data into compelling stories, influencing customer strategy, and making a real commercial impact, we'd love to hear from you.
Job Description
Why Join JDE Peet's?
This is a fantastic opportunity to take ownership of strategic customer relationships across the convenience and discounter channels while helping shape the future growth of the coffee category.
You'll work closely with Sales, Marketing, Revenue Growth Management and Category teams, partnering directly with customers to deliver insight-led recommendations that drive sales, profit and category growth.
This is a highly visible role where your ideas, analysis and influence will make a tangible impact on both our customers' businesses and our own.
What You'll Be Doing
As Category Specialist, you'll be responsible for delivering best-in-class category leadership and becoming a trusted advisor to both internal and external stakeholders.
Key Responsibilities
- Lead category strategy and range review initiatives for a portfolio of strategic convenience and discount customers.
- Develop customer-specific category growth plans aligned to both customer objectives and JDE Peet's commercial strategy.
- Deliver compelling, insight-led recommendations based on shopper, market and performance data.
- Analyse promotional effectiveness, identifying opportunities to improve return on investment and category performance.
- Influence distribution, assortment and space decisions to maximise growth opportunities.
- Create and present engaging category stories to customers and internal stakeholders.
- Produce regular performance reviews, action plans and market insight presentations.
- Deliver quarterly coffee market updates covering trends, competitors and future opportunities.
- Support annual customer planning cycles and tailored customer brand planning sessions.