Area Sales Manager

Company Description

Who we are? 

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.   

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com. 

Job Description

• Grow the business by identifying and winning new sales opportunities with hotels customers, especially 4‑ and 5‑star properties.

• Proactively recruit for new customers and manage tender submissions.

• Manage and develop existing hotel accounts by building strong, long‑term relationships.

• Identify upselling and cross‑selling opportunities to drive account growth.

• Partner with customers to create a joint business plans and track results.

• Manage promotional activities and budgets effectively.

• Review account performance regularly to ensure targets and ROI are achieved.

• Collaborate with local teams to deliver sales and marketing initiatives.

• Set account growth targets and review performance monthly to maintain momentum.

Qualifications

Education:-

University degree

Must have:

• > 5 years of experience in HORECA business or F&B industry, prefer experience with hotel.
• Entrepreneurship mindset
• Strong interpersonal and communication skills;
• Fluent in English.

Nice to have:

- International Company Environment

Additional Information

What’s it like to work at JDE Peet’s? 

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment. 

Come join our team and discover what your cup of amazing can be!  

Find out more at http://careers.jdepeets.com  

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.