Marketing Rotation Internship

Company Description

Why choose an internship with Wellmark? We strive to offer meaningful work that assists in your professional development and provides value to the team. You will gain valuable experience within the health insurance industry and put the skills and knowledge you’ve acquired in school to practice this summer during our 2027 Summer Internship Program. You will have the opportunity to learn from subject matter experts and leaders within the industry, network with fellow internship program participants and gain practical, hands-on work experience.

If you’re eager to learn, collaborate with others, demonstrate your potential, develop customer-focused solutions and grow into an exciting career, we hope you’ll consider an internship with us!

Job Description

What’s Marketing at Wellmark?  Marketing encompasses every part of strategic work to acquire and retain members and clients for Wellmark’s health plan products and services. It includes brand management, value proposition development, performance marketing campaigns, digital and content marketing, sponsorship activations and operations management aligned to driving measurable business outcomes.

What projects might I support? As a rotation program, you’ll receive exposure to Wellmark’s diverse marketing activities and have an opportunity for exposure to all aspects of marketing. This position will have the opportunity to interact across teams within Wellmark Marketing, primarily supporting planning and execution of marketing campaigns. You’ll work on projects that will give you experience in marketing strategy and execution, ranging from updating marketing collateral to learning how to leverage marketing technology to manage and deliver marketing tactics. You’ll work with individuals on the digital, analytics and operations teams on analysis efforts or other projects. Depending on your skills, you also may collaborate with the creative team to develop content.  

Some examples of the work you may be responsible for during your internship:

• Assessing marketing collateral and promotional materials we make available to agents and employers and developing improvement recommendations.
• Coordinating annual updates to member enrollment materials.
• Planning and executing sponsorship activations.
• Assisting in data analysis of marketing campaigns .
• Usage of marketing technology to develop and deliver marketing tactics
• Researching competitor marketing programs and evaluating Wellmark program performance.
• Developing strategies to increase use of plan benefits or health programs.
• Researching and writing proposals for department investments and improvements.