Field Activation Marketing Manager

Job Description

The Field Activation Marketing Manager, South Asia is part of a network of PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within a country through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.

Bring hotel stories to life through content, partnerships and events for a cluster of hotels with a focus on icon hotel(s) as those which have the biggest impact for the company

• Create and elevate in-hotel moments including events, to maximize engagement opportunities across Social Media and drive visibility for the hotels as vibrant social spaces within the local community
• Actively participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily available to hotel teams
• Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these activities to key stakeholders within the hotels and area
• Work with the Group’s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars
• Support and create an annual Social Media, PR and content activation plan for icon hotel(s) in alignment with Unit GM and Budgets
• Build an activities calendar for all key events happening at the hotels and in destination
• Organize local press events and influencer trips including profile sourcing, event ideation, planning and partner coordination (e.g. tourism board)
• Support in developing a clear opening support plan for new hotels in the cluster
• Develop relevant local partnerships in line with each hotel brand’s core territories such as art, music, gastronomy and the Group’s partnership strategy
• Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus drive visibility of hotel activations within the internal Radisson community

Drive content generation for the cluster of hotels with a focus on icon hotel(s)

• Develop content aligned to the defined territories by brand such as art, music, gastronomy
• Identify and activate a local network of content creators in line with the Group’s overall creator strategy to develop and co-create exceptional content for the hotels
• Engage employees within the hotel cluster to take on the role of Field Activation Champion to further amplify hotel moments through content