Product Marketing Manager

Accountable for the strategy and product lifecycle for a Product Category under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business. 

 

Responsibilities

Job Duties 

• Lead the end-to-end product lifecycle - from opportunity assessment and concept development through launch, commercialization, and lifecycle optimization – to drive adoption, portfolio growth, and market expansion.
• Own the full P&L and portfolio performance for the product line, including pricing, margin, optimization, cost management, and performance analytics to achieve growth and profitability targets.
• Develop and manage a multi-year product and portfolio roadmap aligned to customer needs, market trends, and strategic business priorities; partner cross-functionally to ensure execution and alignment. 
• Leads the creation of robust business cases and value proposition that quantify customer value, competitive differentiation, and ROI to inform portfolio investment decisions and resource prioritization.
• Conduct ongoing market and competitive analysis to build data-driven pricing strategies and segmentation models that maximize market share, customer value and profitability.
• Lead voice-of-customer initiatives, competitive intelligence, and market insight programs to inform product strategy, innovation priorities, and differentiated positioning  
• Translate customer and market insights into clear product requirements, go-to-market strategies, and launch plans while forecasting financial outcomes and ensuring successful commercialization.
• Identify and evaluate new growth opportunities across products, technologies, channels, and customer segments; ensure alignment with broader portfolio strategy and long-term business objectives.

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time at their sole and complete discretion.

Qualifications

Experience

• A minimum of seven years of progressive product management experience, including hands-on work within manufacturing environment and sales organizations/ channels. 
• Background in product strategy and product management, with demonstrated experience developing product plans, market strategies, and portfolio recommendations.
• Experience in stage gate process management, driving innovation, product commercialization, SKU rationalization and voice of customer. 
• Strong analytical and creative problem-solving skills, with the ability to deconstruct complex challenges and guide cross-functional teams to solutions 
• Experience leveraging brand marketing, market research, sales training, and field communications to support product positioning and market execution

Preferred Experience

Experience in building products, consumer durable or packaged goods preferred

Education

A minimum of a bachelor’s degree in business or engineering is required.

Preferred Education

MBA preferred.

Required Skills

• Demonstrated strategic thinking and ability to translate market insights into actionable product and portfolio strategies. 
• Advanced product marketing and product management capabilities, including go‑to‑market planning, value proposition development, and lifecycle management.
• Strong financial acumen, with the ability to model business cases, analyze P&L drivers, and make data‑driven decisions. 
• Exceptional communication and executive‑level presentation skills, with the ability to influence at all levels and represent the organization externally. 
• High proficiency with analytics, research tools, and core business applications, including Microsoft Office. 
• Proven ability to lead cross‑functional teams, drive alignment, and deliver results in a fast‑paced environment. 
• Strong problem‑solving capability, with a bias for action and accountability for outcomes. 
• Adaptability and resilience, with the ability to navigate ambiguity and lead through change. 
• Continuous learning mindset, with the ability to quickly build technical and market expertise in complex product categories.

Work Conditions 

Office-based with travel up to 20% of time by land or air. 

Physical Requirements

Job conditions require visual inspections for reading and screen use, manual dexterity for typing at a computer workstation, talking clearly and hearing while using communication devices, making precise hand and finger movements, and sitting for periods of time while working at a computer workstation.