Loyalty Marketing Specialist
Posted 19 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2–3 yrs
- Management level
- Individual contributor
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
Field of studyBusiness Administration, Hospitality, Marketing (or related)
Study levelDiploma or higher
Company Description
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
Job Description
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Manage and maintain accurate guest profiles, preferences, birthdays, anniversaries, and other relevant guest information.
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Ensure all guest and reservation data is complete, accurate, and updated in the system.
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Conduct daily checks and analysis of reservation activity, booking patterns, and guest information.
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Monitor booking sources and channels to support business and marketing reporting.
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Utilize guest data to develop personalized offers, promotions, and targeted marketing campaigns.
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Support the execution of newsletters, SMS campaigns, promotional emails, and guest communications.
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Collaborate with the Marketing team to improve guest engagement and campaign effectiveness.
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Identify and support upselling opportunities for events, experiences, and other relevant offerings.
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Support the development and management of guest loyalty and retention programs.
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Monitor loyalty program participation and recommend initiatives to increase repeat visits.
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Conduct competitor research on reservation systems, loyalty programs, and guest engagement strategies.
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Benchmark competitor practices and identify opportunities to improve the guest experience.
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Prepare regular reports on reservations, guest activity, loyalty performance, and marketing campaigns.
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Analyze guest and campaign data to identify trends, opportunities, and areas for improvement.
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Provide actionable insights and recommendations to management and the Marketing team to strengthen guest engagement, retention, and overall business performance.
Qualifications
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Minimum 2–3 years of relevant experience in a 5-star hotel or luxury hospitality environment.