Commercial Website Specialist
US$74,500 – US$166,000 / yr base salary
Posted 12 Oct 2026
Advertised as “Specialist, Commercial Website”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Visa sponsorship
- Not offered
| Base salary | US$74,500 – US$166,000 / yr |
|---|
Field of studyInformation Systems, Marketing
Study levelBachelor's
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
At Ford Motor Company, we believe that freedom of movement drives human progress. Within Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, and service solutions that maximize uptime, lower total cost of ownership, and accelerate productivity for commercial and fleet customers of all sizes.
In this position…
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The Commercial Website Specialist, FordPro.com is a digital subject matter expert and strategic orchestrator responsible for defining, optimizing, and scaling the end-to-end digital web experience across FordPro.com.
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Partnering closely with Product, Marketing, Merchandising, UX, and Engineering, this role will architect cohesive customer journeys across the Shop, Buy, and Own lifecycle.
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You will champion digital merchandising and site optimization across the integrated Ford Pro portfolio—spanning Commercial Vehicles, Software, Charging Solutions, Maintenance/Service, and Commercial Financing.
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Leveraging enterprise tools like Adobe Experience Cloud and Salesforce, you will ensure FordPro.com delivers high-converting, personalized, and intuitive commercial customer experiences.
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Go-to-Market & Merchandising Specialist – owns campaign launches, sales events, on-site merchandising, and the test & learn/optimization program.
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Always-On Experience Specialist – owns the definition of site segments and common customer journeys, partners with Content Strategy to build experiences that deliver on customer jobs to be done, owns vehicle experiences (including model year changeover), and serves as the primary business lead for new requests coming into the site.
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Both Website Specialists ensure FordPro.com delivers a cohesive, high-converting, personalized experience across the Shop, Buy, and Own lifecycle for Ford Pro's integrated commercial portfolio—Commercial Vehicles, Software, Service, and Commercial Financing—leveraging enterprise tools like Adobe Experience Cloud and Salesforce.
Responsibilities
What you'll do...
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Campaign & Sales Event Execution: Own the on-site execution of go-to-market campaigns and sales events, ensuring landing pages, promotions, and offers are launched accurately, on time, and aligned to broader marketing and sales calendars.