BranchFactor Summary

The original posting with the fluff stripped out

Level: 4
Expected experience: 10+ yrs
Management level: People management
Employment: Hybrid
Visa sponsorship: Not offered

Compensation

No salary listed for this role.

Role speciality

Consumer MarketingElectric VehiclesGo-To-Market StrategyProfit and Loss ManagementVehicle Line Management

Required qualifications

Field of studyBusiness Administration, Engineering, Finance, Marketing, Sales (or related)

Study levelBachelor's

Preferred qualifications

CertificationsMaster of Business Administration

Field of studyBusiness, Technical Field

Study levelMaster's

Original posting

Fathom is the first vehicle launched on Ford’s Universal Electric Vehicle Program, formed as a skunkworks development team to develop affordably priced, high volume, and mass market electric vehicles. The skunkworks program combines Ford’s industrial expertise with technical talent drawn from high-technology firms in California and around the world.

The General Manager - Fathom is a pivotal leadership role responsible for setting the strategic direction, orchestrating the launch, delivering outstanding in-market results, and driving end-to-end P&L performance for the all-new Universal Electric Vehicle (UEV) Ford Fathom vehicle line.

In this role, you will lead the consumer marketing, go-to-market execution, and product line performance teams. You will serve as the key integrator across a matrixed global ecosystem—collaborating closely with Product Marketing, Research, Communications, UEV Engineering, Finance, Industrial Systems, Digital Services, Accessories, and Vehicle Servicing—to deliver a profitable, and breakthrough vehicle that resonates with customers and wins at scale in the market.

Responsibilities

You Will...

Portfolio & Segment Strategy

Translate Ford’s long-term UEV vision into actionable, high-impact commercial strategies, determining resource allocation, capital investments, and cycle plan prioritization.
Own the North American (NA) Retail Strategy and market entry execution for Fathom, ensuring alignment with overall enterprise goals.
Lead high-priority strategic studies and initiatives aimed at optimizing platform efficiency, reducing material costs, option mix optimization and maximizing market competitiveness.
Define target portfolio roles, product positioning, customer personas and volume/share expectations to Fathom as a market leader in its segment.
Lead discussion and decisions among regional, national, and international Dealer governance committees.

P&L Ownership & Financial Performance

Accountable for the comprehensive budget, end-to-end vehicle P&L, and bottom-line margin delivery.
Own vehicle line pricing strategy, cost positioning, incentive management, and profit optimization across the entire vehicle lifecycle.
Lead cross-functional Vehicle Line Performance Reviews, Total Value Management (TVM) initiatives, and warranty reduction projects to maximize vehicle margins and drive cost efficiencies.
Drive the cross-functional execution of EBIT opportunities and deliver comprehensive inputs to the annual business planning cycle.

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General Manager

BranchFactor Summary

Responsibilities

You Will...

Portfolio & Segment Strategy

Translate Ford’s long-term UEV vision into actionable, high-impact commercial strategies, determining resource allocation, capital investments, and cycle plan prioritization.

Own the North American (NA) Retail Strategy and market entry execution for Fathom, ensuring alignment with overall enterprise goals.

Lead high-priority strategic studies and initiatives aimed at optimizing platform efficiency, reducing material costs, option mix optimization and maximizing market competitiveness.

Define target portfolio roles, product positioning, customer personas and volume/share expectations to Fathom as a market leader in its segment.

Lead discussion and decisions among regional, national, and international Dealer governance committees.

P&L Ownership & Financial Performance

Accountable for the comprehensive budget, end-to-end vehicle P&L, and bottom-line margin delivery.

Own vehicle line pricing strategy, cost positioning, incentive management, and profit optimization across the entire vehicle lifecycle.

Lead cross-functional Vehicle Line Performance Reviews, Total Value Management (TVM) initiatives, and warranty reduction projects to maximize vehicle margins and drive cost efficiencies.

Drive the cross-functional execution of EBIT opportunities and deliver comprehensive inputs to the annual business planning cycle.

More openings like this

Go-To-Market & Consumer Marketing Execution

Maintain direct line responsibility for the Fathom Consumer Marketing teams, ensuring cohesive, high-impact brand positioning and market execution.

Direct the brand positioning and messaging strategies across digital, social, CRM, and experiential channels to guide all communications, build pre-launch momentum, and maintain sustained market demand.

Partner with Product Marketing and Consumer Insights to define the optimal market equation, price elasticity, and product series/packaging mix.

Oversee the development and execution of world-class Go-To-Market (GTM) launch plans, vehicle reveals activations, dealer engagement strategies, and customer experience initiatives.

Collaborate with adjacent program leads to integrate total program offerings into the go-to-market plan.

Collaborate closely with operations on integrated demand planning, dealer allocation, capacity planning, and near-term quality early detection programs.

Collaborative & Matrixed Leadership

Forge strong, collaborative partnerships across a highly matrixed organization spanning Design, Digital/Software Services, Communications, Engineering, Manufacturing, Finance, and Supply Chain.

Represent the Fathom product line in high-level business, commercial, and technical briefings for senior and executive leadership.

Cultivate a culture of high performance, innovation, and accountability, mentoring and developing the next generation of business and marketing leaders.

This role is considered Hybrid and may be based in Detroit, MI or Long Beach CA.

Qualifications

You'll Have...

Bachelor’s degree in Business Administration, Marketing, Sales, Engineering, Finance, or a closely related field.

12+ years of progressive professional experience in general management, brand marketing, or product leadership (or 10+ years of experience with a Master’s degree/MBA).

Proven track record of executive-level leadership, with demonstrated success managing large, cross-functional organizations and substantial budgets/P&Ls.

You May Also Have...

MBA or Master’s degree in a technical or business field.

Extensive experience in the automotive, clean-tech, or consumer technology sectors, with a deep understanding of EV technology, charging ecosystems, and software-defined vehicle concepts.

Exceptional commercial acumen, with a proven history of successfully launching major vehicle programs or consumer products and managing complex P&Ls.

Highly developed communication and negotiation skills, with a demonstrated ability to influence senior executives and lead successfully within matrixed global structures.

Strong analytical and problem-solving capabilities, with experience leading teams through ambiguous, fast-paced, and unprecedented market transitions.