Consumer Sales Strategy Manager

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

At Lakeshore, every decision we make connects back to one thing: getting great learning materials into the hands of educators, families, and kids. As a Consumer Sales Strategy Manager on our Sales Operations team, you'll turn market signals, customer data, and competitive insights into clear recommendations that shape how we grow — and you'll work alongside teams across the company to help those recommendations actually land. If you like building with data, digging into the 'why' behind sales trends and translating what you find into action, this role was built for you.

A day on the job looks like this:

• Analyze customer behavior, sales performance, market trends, and competitive dynamics to develop insights and recommendations that sharpen our go-to-market approach.
• Support the development and execution of eProcurement sales initiatives by identifying opportunities to improve end-user engagement and align program activity with broader business goals.
• Build and maintain sales reports, dashboards, and presentation materials that give leadership a clear, current picture of performance and priorities.
• Partner with cross-functional teams — including Retail, Sales, Marketing, Finance, and others  — to gather input, share findings, and keep key initiatives moving forward.
• Manage workstreams within larger strategic projects, tracking progress, flagging risks, and keeping stakeholders informed through organized, concise communication.
• Prepare executive-ready presentations and briefings, handling sensitive data and business information with care and discretion.

Qualifications

Got the skills and experience? Here’s what we’re looking for: 

Required: 

• 3–5 years of experience in sales strategy, analytics, consumer insights, or a closely related business role.