Trade Marketing Executive

We are seeking a talented and driven Trade Marketing Executive to join our dynamic team at TAC. In this role, you will be responsible for creating and implementing effective trade marketing plans, ensuring our products receive maximum visibility and impact in the market. Your expertise will be instrumental in achieving our sales and revenue goals, as you work closely with the sales team and analyze market trends to identify growth opportunities.

Responsibilities

• Develop and manage the promotional trade marketing calendar, ensuring alignment with product categories.
• Oversee investments in trade channels and collaborate with the sales team to monitor promotional execution.
• Conduct thorough studies and analyses to identify potential growth opportunities and market trends.
• Formulate strategies for revenue growth in sales channels, considering portfolio analysis and market dynamics.
• Monitor the annual budget and track productivity indicators on a monthly basis, ensuring efficient resource allocation.
• Collaborate with cross-functional teams to align trade marketing efforts with overall business objectives.
• Stay updated on industry best practices and emerging trends in trade marketing to enhance our strategies.
• Provide regular reports and insights to the management team, highlighting key performance indicators and areas for improvement.
• Build and maintain strong relationships with key stakeholders, including suppliers and retail partners.
• Ensure brand consistency and alignment with TAC's values and positioning across all trade marketing activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in trade marketing or a similar role, preferably in the FMCG industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with the ability to engage and influence stakeholders.
• Proficiency in using marketing automation tools and data analytics platforms.
• Creative thinking and a strategic mindset to develop innovative trade marketing campaigns.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong organizational skills and attention to detail.
• Experience in managing budgets and financial planning.
• Proficiency in Microsoft Office and Google Workspace.