Unit Head: Product
Posted 16 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- People management
- Contract
- Full-time
No salary listed for this role.
Field of studyBanking, Business Administration, Economics, Finance, Marketing (or related)
Study levelBachelor's
Field of studyBanking, Business Management, Marketing, Product Management
Study levelPost-doctorate
Job Purpose
To provide strategic leadership and direction to the Retail Banking teams in developing, managing and enhancing customer segment propositions and product offerings. The role is responsible for driving product innovation, coordinating product promotions, and identifying growth opportunities through robust customer and product profitability analysis, competitor benchmarking, market intelligence and customer insights. The position aims to strengthen the Bank’s market positioning, enhance customer value, drive product adoption and deliver sustainable business growth.
Key Responsibilities
1. Product Strategy and Development
- Lead the development, review and enhancement of Retail Banking products and customer segment propositions in line with the Bank’s business strategy and growth objectives.
- Identify opportunities for product innovation and improvement based on customer needs, market trends, competitor offerings and emerging business opportunities.
- Develop product strategies and roadmaps to strengthen the Bank’s competitive positioning and customer value proposition.
- Ensure product features, pricing and delivery channels remain relevant, competitive and aligned with customer expectations.
- Coordinate with relevant stakeholders to ensure effective design, approval, launch and implementation of new or enhanced products.
2. Product Performance and Profitability
- Monitor and analyse product performance, customer profitability, revenue contribution and portfolio growth to identify opportunities for improvement.
- Drive initiatives to improve product profitability, usage, customer acquisition, retention and cross-selling.
- Develop and monitor key product performance indicators, ensuring alignment with approved business targets.
- Recommend appropriate product pricing, features and strategic adjustments based on profitability analysis and market conditions.
- Prepare regular product performance reports and provide actionable recommendations to Management.
3. Market Intelligence and Competitive Analysis
- Conduct regular market research and competitor analysis to identify emerging trends, customer preferences, market gaps and opportunities for growth.
- Assess competitor products, pricing structures, promotions and value propositions to inform product strategy and positioning.
- Translate market intelligence and customer insights into practical product development and business growth initiatives.
- Maintain an understanding of the evolving Retail Banking landscape, customer expectations and relevant regulatory developments.
4. Product Marketing and Promotions