Influencer Marketing Specialist

This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs1000000 (ie INR 6 - 10 LPA)

Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a results-driven Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and user-generated content (UGC) campaigns from end to end. The ideal candidate will have hands-on experience working with creators across global markets, particularly the United States and other Western markets, and a strong understanding of performance-driven influencer marketing.

This role requires managing high-volume creator campaigns while maintaining content quality, brand consistency, and measurable business outcomes. You will be responsible for creator sourcing, outreach, negotiations, campaign execution, budget management, and performance tracking, with a focus on maximizing reach, engagement, and conversions within a lean marketing budget.

Requirements

Key Responsibilities

• Influencer Campaign Management: Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
• Creator Sourcing & Recruitment: Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
• High-Volume Campaign Execution: Manage campaigns involving 100+ creators every two weeks while ensuring that each content piece remains original, engaging, relevant, and aligned with brand guidelines.
• UGC Program Development: Build and scale the user-generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
• Creator Briefing & Content Review: Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
• Performance Optimization: Analyze successful content, identify performance patterns, and use insights to improve creative briefs, campaign strategies, and future creator collaborations.
• Budget Management: Manage a monthly creator marketing budget of approximately $10,000, ensuring efficient spending and maximizing return on investment.
• Campaign Analytics: Track and evaluate key metrics, including CPM, CTR, unique link clicks, conversions, and other relevant performance indicators to assess creator effectiveness.
• Conversion Tracking & Attribution: Collaborate with internal teams to strengthen conversion measurement, improve attribution, and understand creator-driven business outcomes.
• Creator Relationship Management: Build and maintain strong relationships with creators, ensuring positive collaboration experiences and encouraging repeat partnerships with high-performing creators.
• Market & Trend Research: Stay informed about creator economy trends, emerging platforms, creator pricing, content formats, and evolving influencer marketing practices.
• Cross-Functional Collaboration: Work closely with the influencer marketing lead and other stakeholders, sharing ownership of campaign performance, growth targets, and overall results.

Qualifications & Experience

• 2+ years of hands-on experience in influencer marketing, creator partnerships, or UGC campaign management.
• Proven experience working directly with creators and brands to plan, execute, and optimize marketing campaigns.
• Prior agency experience managing influencer campaigns for multiple brands is strongly preferred.
• Experience managing high-volume creator campaigns while maintaining content quality, originality, and brand consistency.
• Excellent written and spoken English, with confidence communicating and negotiating with creators across Western markets.
• Strong understanding of short-form video content, creative hooks, storytelling, and the elements that drive audience engagement and conversions.
• Familiarity with campaign performance metrics, including CPM, CTR, link clicks, and conversions.
• Strong negotiation, communication, organization, and relationship-building skills.
• A proactive, self-motivated approach with the ability to take ownership, make independent decisions, and execute with minimal supervision.
• Genuine curiosity about creators, social media platforms, content trends, and audience behavior.
• Ability to manage multiple campaigns, deadlines, and creator relationships in a fast-paced environment.

Must-Have Skills

• Influencer Marketing
• Creator Management
• UGC Strategy
• Campaign Management
• Creator Sourcing & Recruitment
• Negotiation
• Performance Tracking

Good-to-Have Skills

• Creator Partnerships
• Influencer Agency Experience
• Content Strategy & Creative Evaluation
• Budget Management
• CPM, CTR & Conversion Analytics
• Conversion Tracking & Attribution
• International Creator Marketing
• Relationship Building
• Social Media Trends
• ROI Optimization

Benefits & Growth Opportunities

• Opportunity to work with creators across global markets and contribute to a high-volume creator marketing program.
• Direct ownership of a key growth channel with measurable business impact.
• Opportunity to learn from experienced marketing leaders and contribute to creator strategy, campaign optimization, and business growth.
• Paid time off and company-recognized holidays.