Head of Social Media

Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, Pay TV, OTT, Radio, Cinema Exhibition, Digital, Music, Publishing and Education, throughout Europe, North America and Australia. Antenna Group is currently seeking, to cover the following position:

Head of Social Media

**About the Role
**We are building the next generation of our digital news offering, with a clear ambition to create a video-first, social-first news experience designed around how audiences consume information today.

We are looking for a Head of Social Media to join our team. The candidate will play a key role in this transformation and shape how our digital news platform reaches, engages and grows audiences across social platforms.

This is not a traditional social media management role. We are looking for someone who combines strong editorial instinct, deep understanding of social platforms and audience behavior, a data-driven mindset, and a track record of turning news and stories into compelling platform-native content.

Job Description 

• Define and lead the social media strategy across TikTok, Instagram, YouTube, Facebook, X and emerging platforms
• Drive audience growth and engagement through data-driven content and distribution strategies
• Own social media analytics, performance reporting and KPI monitoring, translating insights into actionable recommendations to optimize content, distribution and audience growth
• Build a social-first and video-first content approach, ensuring stories are conceived and adapted specifically for each platform rather than simply redistributed from the website or TV
• Work closely with the editorial, video and audience teams to identify stories with strong social potential and determine the best format, angle and distribution strategy
• Lead the approach to short-form video, including Reels, TikTok, Shorts, explainers and other native formats
• Bring strong news judgment and understand how breaking news, major stories and developing topics should be handled across social platforms
• Define and track key performance metrics, including reach, engagement, watch time, completion rates, follower/subscriber growth and referrals
• Continuously experiment with new formats, storytelling approaches, tools and emerging platform trends.
• Build effective workflows between social, editorial, video and other newsroom teams