Manager

Requisition ID: 275901 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role:

As the Senior Manager, Digital Channel Performance, you will lead the planning, measurement, management, and optimization of digital sales and channel performance across assigned Canadian Banking products, journeys, programs, and campaigns.

This role is accountable for translating performance data into clear, executive-ready insights that identify growth opportunities, performance gaps, customer journey friction, and strategic actions required to improve digital sales, customer experience, and channel effectiveness.

As part of Scotiabank’s Digital Performance team, the Senior Manager will play a key leadership role in digital performance management, annual fiscal planning, business reporting, and strategic performance storytelling. The role will partner closely with Digital Partners, Product, Marketing, Risk, Analytics, Finance, Engineering, and Fraud to influence priorities, support decision-making, and drive measurable business outcomes.

The successful candidate will be grounded in data-driven decision-making, with a strong understanding of digital channels, financial products, customer behaviour, performance analytics, and executive communication. This role requires the ability to simplify complex information, socialize insights effectively, and influence action across senior stakeholders.

Is this role right for you?  In this role you will:

1. Digital Channel Performance Management

• Lead performance management for assigned digital products, journeys, channels, and campaigns, ensuring clear visibility to performance against annual targets, forecasts, strategic objectives, and business priorities.
• Proactively identify underperforming areas across the digital journey and lead structured diagnostics to determine root causes, business impact, and required remediation.
• Partner with Business Lines, Product, Digital Journey Managers, Marketing, Risk, Analytics and other cross-functional teams to understand performance drivers and align on actions required to improve results.
• Monitor and assess digital sales, revenue, funnel, conversion, engagement, and customer experience KPIs to identify performance trends, risks, opportunities, and recommended actions.
• Support annual planning and in-year performance management by providing data-driven insights, performance outlooks, initiative impact assessments, and recommendations to support business growth.

2. Funnel Diagnostics, Journey Optimization and Growth Opportunities

• Lead end-to-end digital funnel analysis across assigned portfolios and other relevant product-specific KPIs.