Strategic Communications & Commercial Marketing
Posted 2 Oct 2026
Advertised as “VP, Strategic Communications & Commercial Marketing ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
No salary listed for this role.
Field of studyCommunications, Journalism, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Study levelMaster's
Vice President (VP), Strategic Communications & Commercial Marketing
Role Overview
Smartly is seeking a strategic, commercially driven Vice President (VP) of Strategic Communications & Commercial Marketing to lead our global communications, brand PR, analyst relations, corporate events, and customer and field marketing teams.
Reporting directly to the Chief Marketing Officer (CMO), this executive will transform global communications into a modern Center of Excellence and high-performance commercial engine. This leader will connect brand narrative, earned media, industry influence, and experiential events directly to pipeline growth, customer retention, and overall GTM execution.
Strategic Mandate & Key Objectives
- Commercial Event Impact: Lead and scale global event strategy to drive significant event-influenced pipeline while maintaining industry-leading customer retention for programs and events.
- Industry Validation & Visibility: Drive earned media, thought leadership, and executive visibility to establish Smartly at the center of industry conversations across advertising, AI, and creative technology.
Chief Brand Storyteller: Beyond traditional PR and media relations, this leader will craft and oversee high-stakes GTM narratives deployed across C-suite keynotes, Customer Advisory Boards (CABs), growth summits, and customer-facing executive forums.
- Pipeline & Funnel Growth: Support broader marketing lead generation, improving conversion rates across the sales funnel in close partnership with commercial enablement.
- Brand Architecture & Alignment: Elevate global brand awareness and internal alignment around Smartly’s mission, vision, and core positioning.
- Customer & Partner Engagement: Launch and scale shared customer and partner education programs to foster long-term brand advocacy.
Key Responsibilities
Strategic Communications, PR & Executive Visibility
- Global Strategy: Own and execute Smartly’s global corporate and brand communications strategy across earned media, executive communications, thought leadership, analyst relations, and industry awards.
- Executive Thought Leadership: Build and manage a strategic speaking program for executive leadership, securing high-impact keynotes, podcast appearances, and panel opportunities at top industry conferences.