Martech & Automation Manager
Posted 16 Oct 2026
Advertised as “Senior Martech & Automation Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- People management
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
Role Overview
As the Senior Martech & Automation Manager, you will serve as a key conduit between the CRM, Marketing, and Product teams, maintaining a strong focus on core CRM operations. In this role, you will be responsible for configuring, managing, and optimizing our primary CRM and marketing automation platforms to support smooth campaign execution and reliable user engagement, ensuring we have the infrastructure and framework to enable personalisation and automation at scale.
You will lead day-to-day CRM operational efforts, ensuring seamless journey setups, lifecycle campaign execution, and data accuracy across tools. Balancing regular execution with process improvements, you will assist team members with technical queries, resolve workflow bottlenecks, and keep CRM and marketing automation running efficiently across global markets.
Key Responsibilities
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Platform Administration & Operations: Manage the daily administration and health of our MarTech tools, maintaining clean data connections and reliable performance.
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Bonus & Promotion Engine: Oversee development and adoption of internal bonus & promotional engines.
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Dynamic Creative & AI Implementation: Help introduce and manage Dynamic Creative Optimization (DCO) platforms, dynamic content and AI creative tools, building logic and templates that streamline localized asset delivery.
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CRM & Automation operations: Build, test, and launch automated multi-channel marketing workflows using complex personalisation logic, API triggers, and template scripting (Liquid).
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Team Support & Enablement: Guide and support team members on Martech tools, helping marketing and CRM teams get the most out of the stack.
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Team Management: Foster a positive, collaborative work environment while nurturing your team of automation & CRM technical specialists
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Technical Support & Troubleshooting: Help troubleshoot technical bugs and data integration issues, collaborating with engineering teams when deeper technical fixes are needed.
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Workflow Improvements: Identify operational bottlenecks in campaign setup and deploy practical automation to speed up campaign execution.
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Attribute & Analytics: Partner with data and engineering teams to ensure accurate conversion tracking, user attribution, and compliant consent management.
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Cross-Functional Collaboration: Translate marketing goals into technical requirements for product and dev teams.
Key Skills & Qualifications