Territory Sales Executive

Company Description

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Job Description

The Territory Sales Executive (TSE) is responsible for executing sales and relationship management within the assigned territory, covering B2B (distributors and retailers) and B2C (farmers) channels, with a strong emphasis on Product-on-Ground (POG), defined as direct sales to farmers.

The role owns day-to-day sales execution, farmer relationship management, and sustained customer loyalty to drive repeat purchase and lifetime customer value. The TSE works closely with Trade Activation Promoters (TAPs) deployed as third-party, non-FTE service providers, using them as multipliers for push execution at retailer, financier, and farmer levels.

Sales Execution & Revenue Delivery

• Deliver territory sales targets across distribution, retail, and Product-on-Ground (POG) channels.
• Execute POG selling, including farmer identification, engagement, conversion, and follow-through.
• Drive sell-in and sell-out aligned with zone priorities, channel readiness, and supply availability.

Farmer Relationship Management & Loyalty

• Build, own, and sustain direct relationships with farmer customers.
• Ensure high customer satisfaction, trust, and long-term loyalty.
• Develop priority growers into repeat customers and advocates, maximizing lifetime customer value.

Account Management (B2B)

• Manage day-to-day relationships with distributors and retailers within the territory.
• Ensure product availability, visibility, and execution of agreed commercial terms.
• Secure commitment from distributors and retailers to participate in approved programs, clearly aligning expectations on roles, timelines, and expected outcomes.
• Support distributor and retailer performance through focused sell-out acceleration activities.
• Monitor program progress and effectiveness in the territory, ensuring mechanics discipline, timely reporting, and early escalation of issues or deviations.