Product Manager

Company Description

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Job Description

The Senior Product Manager will be responsible to help develop the presence and recognition of Sobi as a credible partner in Poland through supporting the development of relationships with key opinion leaders, as well as through successful delivery of agreed outcomes with the partner company though excellent collaboration.  

The Senior Product Manager will work closely with local medical and patient access colleagues as well as HQ staff in a cross functional approach for Sobi’s interactions with all stakeholders. Senior Product Manager will create value through in-depth understanding of the market and customers/patients, collaboration with internal/external stakeholders and executing solutions to drive focus in delivering Sobi product to the patients in need, fast.

main responsibilities will include:

• Work closely with the partner company to localize global brand marketing strategy and implement programs including digital intiative, through understanding of market dynamics, patient/caregiver journey and customer/market insights
• Work cross functionally with internal stakeholders to ensure alignment across Medical, Pricing, Patient Advocacy, etc...
• Establish collaborative relationships with KOLs, relevant organizations and other key stakeholders, and close collaboration with Brand Champions (brand dedicated) and KAMs as well as collaborate and manage external agencies to support execution of brand, disease messages, and developing promotional materials
• Track performance, reflect and identify new opportunities to better meet customer needs
• Represent Poland needs into global marketing team to ensure Poland launch is successful
• Close collaboration with the CEE platform
• Responsibilities of adapting and conducting local Commercial Models for brands in scope
• Marketing strategy preparation and adaptation , Marketing materials: briefs, production, MLR/Promo Mats/Veeva, distribution, team training
• Commercial activity plan (omnichannel)
• Efficient leading local XF team (without direct reporting lines)
• Product OPEX management: budget planning and utilization in consultation with CL; KPI/ROI monitoring; ROI-based optimization.
• Spending 20%  of work time in the field supporting business activities and taking ownership of customer networking and managing ongoing key stakeholder relationships
• Participating on local and international congresses and collecting, archiving & reporting data about field activities and applying the key-account principles in CRM