Performance Marketing Director
Posted 16 Oct 2026
Advertised as “Director, Performance Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7–10 yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Director of Performance Marketing
Location:
Canada (100% Remote)
Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend.
We’re trusted by hundreds of companies around the world, across industries like biotechnology, education, health care, manufacturing, and software, to manage over $100B in spend.
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About the Role**
Procurify is seeking a Director of Performance Marketing to lead our paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes how B2B buyers discover, evaluate and purchase software.
This is a hands-on leadership role combining deep paid media expertise, commercial acumen and a strategic approach to digital experience. You'll optimize established acquisition channels, identify emerging growth opportunities and evolve our digital presence to better engage and convert today's buyers.
We're looking for a strategic thinker and strong executor who brings analytical rigor, curiosity and sound commercial judgment. Someone who can translate complex performance data into clear decisions, challenge conventional approaches and deliver measurable business outcomes.
Reporting to the CMO, you'll directly manage our Senior Wordpress Developer and collaborate closely with Demand Generation, Content & Brand, Product Marketing, Revenue Operations and Sales.
Key Responsibilities
Paid Media Strategy & Performance
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Own the strategy, execution, forecasting and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms and emerging digital channels.
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Lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation and budget allocation to maximize qualified pipeline and return on investment.
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Identify, test and scale new acquisition opportunities, evolving our channel mix to reach and convert buyers across an increasingly diverse digital landscape.
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Leverage CRM data, offline conversion tracking and advanced bidding strategies to continuously improve acquisition quality and campaign effectiveness.
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Own paid media budgets, performance forecasting and external agency relationships, ensuring disciplined investment and measurable commercial outcomes.
Digital Experience & Conversion Optimization