Digital Associate Director

About the Role As a Digital Associate Director, you will lead, develop, and scale a high-performing digital marketing team while owning the strategic direction, execution quality, and growth of our paid media and broader digital marketing practice. You will partner with senior cross-functional stakeholders, act as a trusted client advisor, and drive measurable business impact.

You will be responsible for campaign excellence across channels, shaping processes, supporting resourcing and sales efforts, and aligning regional and global media strategies.

Responsibilities include but are not limited to;

Leadership & Team Development

• Lead, mentor, and scale a team of cross-functional managers, digital media buyers, and strategists across multiple offices globally.
• Set clear expectations, performance standards, and growth plans for team members
• Act as a senior escalation point for team, client, and performance challenges, and serve as an executive-level point of accountability for client outcomes.
• Partner with leadership on staffing, hiring, onboarding, and resource planning

Strategy & Execution Oversight

• Own the planning, execution, and optimization of integrated digital marketing initiatives, remaining hands-on with execution when needed to ensure quality and results programs across channels (paid social, search, display, video, etc.)
• Ensure strategic consistency, best-in-class execution, and performance accountability across all accounts
• Maintain a high-level understanding of day-to-day platform execution to guide strategy, troubleshoot issues, and drive results
• Translate business objectives into scalable, measurable digital media strategies
• Maintain a business mindset where you think in profit and client growth not just platform metrics

Client Leadership & Growth

• Serve as a senior client partner, building long-term relationships based on trust, performance, and strategic value
• Lead high-level client communications, performance reviews, and strategic planning sessions
• Identify opportunities for account growth, upsell, and cross-channel expansion
• Support sales efforts through strategy development, scoping, and participation in pitches as needed

Cross-Functional & Global Collaboration

• Collaborate closely with internal teams (strategy, analytics, creative, operations) to deliver integrated solutions
• Align with global teammates, including North America, to ensure consistency in media strategy and execution across regions