Planning Manager

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WPP MEDIA | JOB DESCRIPTION 

Position Title: Manager (Planning) 
Location: Tokyo, Japan  
Department: Planning 
Reports To: Director/ Associate Director

Position Summary 

Manage and optimize lower-funnel digital campaigns for world-class brands in Japan across Google, Yahoo! JAPAN, Meta platforms, and search, display, and social channels. You will oversee campaigns end to end—from planning and activation to reporting, optimization, and final analysis—ensuring performance meets KPIs through data-driven recommendations. You will also advise clients and support junior team members. 
 

Key Responsibilities: 

Strategic Planning & Performance 

• Apply strong knowledge of Japan’s digital marketing and media landscape. 
• Support the development of digital communication strategies and media plans, with a focus on lower-funnel performance campaigns. 
• Use data and analysis to develop actionable recommendations and optimize campaign performance. 
• Collaborate with creative and publisher partners on innovative campaign solutions.