Copy Writer

Company Description

About Weber Shandwick MENAT
We are a leading, full-service, integrated, communications and marketing services agency that delivers industry-defining work and next-generation solutions for brands, businesses and organizations. In the Middle East, North Africa & Turkey (MENAT region), our network comprises a hyper-connected, award-winning network with a presence in 13 cities – including Abu Dhabi, Dubai, Kuwait, Doha and Istanbul.
Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions.
Weber Shandwick was honoured as the PRovoke Global Agency of the Decade (2020), PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021, 2019) and PRCA MENA Digital Team of the Year (2021, 2020). Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019, in addition to being certified as a Great Place to Work® UAE (2022).

Job Description

What’s Happening?

We have an incredible opportunity for you to join a highly creative, multi-disciplinary global communications agency and network. This role offers the chance to work with some of the world’s top brands, leverage the extensive resources of a leading global agency, and thrive in an entrepreneurial environment.

Who Do We Need?

We are seeking a Copywriter/Editor with a proven track record in creating written content for clients across various sectors and for different purposes, both external and internal. You should be a strong team player with excellent English writing and communication skills. Your ability to translate client needs into effective content is crucial. You should excel in online research, identifying relevant and recent data to support your work, and have the skill to distill key messages from lengthy documents and reports. You will also be adept at repurposing existing approved content by integrating it with the latest data and news. Your contributions will be vital in driving engagement and achieving KPIs for PR campaigns.

What Will You Be Doing?

Content Planning and Development:

• Generate content ideas that drive digital/social media and PR campaign success.
• Develop a range of content deliverables from client briefs, or help develop client briefs:
  • Long-form PR content: briefing documents (for media interviews, panel sessions, and fireside chats), Q&A features, perspective pieces, bylines, keynote speeches.
  • Medium-form content: press releases, bios, speaker session outlines, advertorials.
  • Short-form PR content: ad hoc quotes for independent news features and social media posts, including thought leadership posts on LinkedIn.
• Lead the timely delivery of content.

Industry and Market Knowledge:

• Maintain a thorough understanding of clients' businesses and stay updated on trends and developments affecting their industries.

Account Team Management:

• Provide guidance and ideas to account teams for implementing and developing client work.

Qualifications

Qualifications

What Do You Need to Apply for This Role?

• A minimum of 5+ years of experience, preferably with a reputable communications agency.
• Strong English content skills are mandatory.
• Well-rounded communication skills and the ability to write both short and long-form content.
• Agency background preferred.