Marketing Automation Specialist
US$80,500 – US$89,500 / yr base salary
Posted 16 Apr 2025
Advertised as “Marketing Automation Specialist-North America”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 1–2 yrs
- Management level
- Individual contributor
- Employment
- Remote
| Base salary | US$80,500 – US$89,500 / yr |
|---|
Field of studyBusiness Management, Marketing (or related)
Study levelBachelor's
Marketing Automation Specialist - NAMER
In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.
Primary Responsibilities:
- Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
- Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
- Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
- Prepare offline marketing campaign data for system imports
- Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
- Proactively suggest data stewardship process and technology improvements
- Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
- Complete other duties as required
Qualifications and Skills:
- Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
- Thrive in ambiguous and/or fluid business conditions with a positive attitude
- Ability to be concise and clearly communicate electronically and orally
- Time management and project management are critical skills
- Ability to work independently and collaboratively
- Appreciation and comfortable with International cultures and settings
- Experience with data manipulation in MS Excel; intermediate to advanced level
- 1-2 years of experience with Marketing Automation systems, Pardot preferred
- Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
- Bonus: Front-End Web Development including HTML, CSS, JavaScript
- Keywords: Eloqua, Hubspot, Marketo, Pardot
- Location: Sunnyvale, CA, United States or Remote
Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.