Asset And Wealth Management Wealth Marketing Lead Writer and Head of Editorial Strategy Vice President at Goldman Sachs — BranchFactor

BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 5+ yrs
Management level: People management

Compensation

Base salary	US$85,000 – US$270,000 / yr

Role speciality

Wealth Management Digital Campaigns Editorial Strategy

Useful technologies

Adobe dashboards

Preferred qualifications

CertificationsBachelor's degree

Field of studyJournalism, Communications, English

Original posting

YOUR IMPACT

We are seeking a highly organized and analytical senior lead writer and editorial strategist to support our Wealth Management Content team’s mission to bring GS thought leadership to life for our prospects and clients.

OUR IMPACT

Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.

Wealth Management Content Marketing

The Wealth Management Content Marketing team is responsible for developing and executing digital campaigns across owned and earned channels that generate new business with prospects and clients, supports client retention, and builds brand equity. We partner with the business to deliver campaigns that drive consideration and deepen relationships. We operate at a fast pace and have multiple campaigns and projects in market at any time.

As Lead Writer and Head of Editorial Strategy, you will lead a team of writers to create compelling content grounded in thought leadership based on proprietary research or curated from across the firm. You will immerse yourself in our ultra-high net worth, high net worth and B2B audiences and identify the key market, wealth planning, investment strategy and private banking topics that matter most and that support the firm's business objectives. You will partner with subject matter experts, business and marketing leaders, creative and web teams, our editorial advisory board, as well as legal and compliance. The content you create will be aligned to our editorial strategy, leverage AI and will be measured for ongoing optimization.

This role is based in New York City and will report to the Head of Content. It involves close collaboration with our Head of Content Promotion to ensure content is well promoted across relevant owned, earned and paid channels.

HOW YOU WILL FULFILL YOUR POTENTIAL

Maintain Brand Consistency: Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content.
Project Management: Navigate project management systems and collaborate with teams to meet deadlines and deliver high-quality content.
Simplify Complex Topics: Translate complex financial concepts into engaging, accessible content for target audiences.
Create and Refine Content: Pitch, assign, write, edit, and proofread content for various formats, including digital, video and print with accuracy and clarity.
Copy writing: Work with our promotions lead to draft provocative copy for multiple channels including social media, newsletter, email, web and more.
Research and Reference: Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects.
Review and Compliance: Manage editorial, subject matter, and regulatory reviews to ensure content meets the highest standards.
Analysis and Measurement: Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness and integrate learnings into editorial strategy. Report out on a regular basis.
Market intelligence and competitive analysis: Conduct and distribute analysis on a regular basis to understand trends, gaps and optimize editorial strategy.

EXPERIENCE & SKILLS WE’RE LOOKING FOR

Bachelor’s Degree in Communications, Journalism or English
5+ years of experience with financial markets concepts, the investment industry and writing on diverse financial and wealth management topics for global audiences.
5+ years of experience in delivering marketing or advertising campaigns as well as creating and overseeing editorial and/or content strategy including editorial calendar management.
Excellent time management and self-motivation with the ability to manage multiple complex projects to completion. Strong organizational skills and ability to meet tight deadlines.
Exceptional written and verbal communication skills. Proven copy writing, editing, grammar and proofreading skills.
Ability to translate complex topics into easily understood copy using multiple voices and styles.
Good balance of strategic thinking as well as leadership and execution. Intellectually curious; willing to challenge the status quo.
Familiarity and interest in using AI writing and research tools as part of content workflows to gain operating efficiencies and improve brand adherence while maintaining high standards.
Experience with writing for or marketing to ultra-high net worth audiences a plus.
Experience with the nuances of multi-channel (print, web, email, social, video, audio) content.
CMS experience and experience with Adobe dashboards.
A fast learner and self-starter that can work independently and proactively. Agile and can switch gears based on project prioritization.
Strong interpersonal, matrixed team relationship management skills.
Personal commitment to accuracy, strong attention to detail and proactive risk management mindset. Experience in compliance-driven environment.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range
The expected base salary for this New York, New York United States based position is $85000-$270000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.