Marketing Management Specialist

Your role with us

As a Marketing Management Specialist – AIA Vitality in the Product & Marketing team, you’ll play a key role in delivering integrated marketing initiatives that drive AIA Vitality forward, building on customer acquisition, and member engagement. Working closely with cross-functional teams and external partners, you’ll bring campaigns to life across digital and CRM channels, combining insight, creativity, and data to deliver measurable growth.

You’ll thrive in a high-energy, collaborative environment, even when it means navigating the ambiguity that comes with change. With a proactive mindset, clear communication, and a strong sense of ownership, you’ll be empowered to act, influence, and deliver impact, bringing insight, innovation, and continuous improvement to everything you do.

Your Impact

• Drive growth by leading integrated, multi-channel marketing campaigns that increase awareness, acquisition, and member engagement.
• Translate insights into action by using customer and market data to design targeted campaigns that deliver measurable results.
• Champion customer experience by developing always-on and lifecycle CRM programmes that boost activation, retention, and loyalty.
• Collaborate for impact by partnering with internal teams and agencies to deliver high-quality campaigns on time and within budget.
• Optimise performance by tracking results, reporting ROI, and continuously refining campaigns using test-and-learn approaches.
• Strengthen governance by ensuring marketing activities align with compliance, privacy, and best-practice standards.

Your Capabilities

• You bring experience delivering successful direct or digital marketing initiatives, ideally within large or complex organisations.
• You have a strong understanding of the New Zealand marketing landscape and customer behaviour.
• You bring the ability to think strategically while translating insights into clear, actionable campaigns that deliver results.
• You have strong communication and stakeholder engagement skills, enabling you to build relationships and influence outcomes.
• You bring project management skills and experience managing multiple priorities while working with cross-functional teams and agencies.
• You may also have a relevant tertiary qualification and experience with marketing analytics, ROI measurement, and data-driven optimisation.

Your Life at AIA

At AIA, your experience matters, and so does your impact. In return for your expertise, we offer a career where you can apply your skills to meaningful work that improves lives across Asia-Pacific. You’ll enjoy flexible ways of working, competitive rewards, and access to continuous learning programs designed to keep you ahead in a rapidly changing world. Our collaborative culture values your ideas and empowers you to innovate, solve complex challenges, and contribute to our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

Diversity, equity, and inclusion are central to who we are and how we work. We value people from all walks of life and welcome candidates of all backgrounds, identities, and lived experiences, including those with disabilities, additional mental health needs, chronic health conditions, or who are neurodiverse. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. And if there’s anything we can do to support you during the recruitment process, please contact us at nz.talentacquisition@aia.com.

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.