Senior Product Marketing Manager
MarketingPosted 19 Jul 2026
Posted 19 Jul 2026
The original posting with the fluff stripped out
No unique specialisation
Our purpose
Here at Datacom we connect people and technology in order to solve challenges, create opportunities and discover new possibilities for the communities we live in
About the Role
The purpose of the Senior Product Marketing Manager is to partner with Product teams to ensure our products are understood, adopted, and loved by our customers. You’ll ensure our products are shaped by research, backed by commercial analysis, positioned clearly and have a smooth entry to market, then work with Product and Marketing to drive uptake and improve over time.
Working with Product, Marketing and Customer teams, plus Technology, Partnership and GTM, you’ll build compelling customer value propositions to meet our customer’s needs, drive utilisation, and improve the customer experience throughout their journey.
You’ll collaborate with the GTM Leads to inform the go-to-market strategy, create impactful messaging, and produce enablement that arms Sales, Support and Success teams with the information and direction they need to deliver and drive optimization of products efficiently to our customers. Through data, qualitative research and constant feedback loops, you’ll continue to drive adoption and enhance customer experience well beyond launch.
What you’ll bring
Proven experience in the creation and development of product strategy, positioning, and messaging.
A solid track record launching technology products and implementing adoption strategies resulting in maximum feature uptake.
Proficient at managing internal & external stakeholders with proven ability to influence outcomes at all levels from individual contributor to executive level leader.
Proven ability to influence outcomes at all levels from individual contributor to executive level leader.
Strong technical background with the ability to quickly develop deep product knowledge and communicate the business values internally, to sales teams, to customers and to industry influencers and journalists.
Responsibilities
Work closely with customers, product managers, data, design, research, engineering teams and other stakeholders to undertake customer and competitor research to form a deep understanding of customer problems, uncover new product value propositions in line with the business vision, help influence product requirements, prioritise market needs and communicate the product roadmap.
Use research insights, internal data and market research to develop messaging, positioning, pricing and packaging to differentiate our products in market.
Contribute to go-to-market activities from strategy to execution in partnership with Product Managers and be the glue between marketing and product.
Lead and improve adoption of products, tools and experiences ensuring they continue to meet agreed usage metrics.
Mentor product teams on how to productise, price, position and take their products to market.
Lead through influence, building rapport and with senior stakeholders to get buy-in and ensure SaaS Product objectives are prioritised in business plans and key programs of work
Why you want to join us
Datacom is one of Australia and New Zealand’s largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us.
We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You’ll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment.
We operate at the forefront of technology to help Australia and New Zealand’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities.
We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported.
Requirements
Benefits