Marketing Transformation Consultant

Marketing Transformation Consultant, AI Enablement & Operations

Marketing Strategy & Planning

Full-time, Boston MA

As a Marketing Transformation Consultant, AI Enablement & Operations, you will lead operational excellence across the marketing organization by driving process improvements, scaling AI-enabled tools and workflows, advancing change management efforts, and shaping the operations tool strategy and roadmap.

 In this role, you will partner closely with senior marketing leaders across the org, Technology, Compliance, and external vendors to ensure successful adoption of AI capabilities, design, operationalize, and continuously improve marketing processes, and marketing operations performance management frameworks.

The ideal candidate is an experienced marketing operations leader who brings exceptional cross-functional expertise, strong business, technical and analytical acumen, and the ability to influence outcomes across a complex, distributed organization. You bring a big picture perspective while maintaining a structured, detailed oriented approach and thrive in a collaborative environment.

To succeed, you must be motivated by transforming how marketing works, imbedding AI-assisted workflows that improve speed, quality, and consistency, and driving measurable business impact. You demonstrate the ability to thrive in collaborative environment, communicate effectively, take initiative, manage multiple projects and deadlines, and grasp new concepts.

The Team

This position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Operations, Strategy & Planning organization. The team connects strategy, operations, AI adoption and execution, helping the Marketing work more safely, efficiently, and consistently across channels and partners. We partner closely with leaders across Marketing, Finance, Technology, and Distribution channels.

Responsibilities

• Lead the coordination and adoption of AI enabled capabilities across Marketing, driving organizational change management, stakeholder alignment and measurable impact

• Identify, prioritize, and operationalize high value AI use cases across content production: develop and maintain a prioritization framework to track AI use case execution status and report on progress toward impact

• Establish and manage operational performance dashboards, including ops efficiency and results of AI adoption: speed to market, productivity gains and business impact and KPIs for AI activities across the Marketing organization

• Oversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows, for an AI enabled organization

• Design, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaboration