Marketing Planning Consultant

A fantastic opportunity has become available to play a key role as a Performance Marketing Planning Consultant in the Planning Centre of Excellence team in the Customer Marketing team, which is part of the wider Group Customer & Communications function.

You’ll play a critical role in supporting the development of our 121 marketing planning capability, providing specialist support for the wider planning and squad community to ensure the delivery of robust marketing plans which align marketing strategies, commercial objectives and customer priorities. Leveraging strong organisational and stakeholder management skills, you will regularly coordinate multiple planning activities across all squads.

With responsibility for budget management, you will have tight control of spend position at all time, confidently and regularly report on all aspects of the budget both ad-hoc and in regular reporting packs. Experience within a financial services  environment will be key to enable you to navigate regulatory and commercial considerations while supporting the wider team with their marketing plans. 

A key aspect of the role is the analysis and interpretation of complex performance data to identify trends, opportunities and risks. You will provide clear, evidence-based recommendations that drive optimisation and improve business outcomes. You will support in providing a framework for the squads target setting, performance measurement and reporting, using data-driven insights to inform the continuous refinement of their plans. Ensuring we have the right frameworks and effective stakeholder relationships will be pivotal to the role and the success of squad working going forwards.

We are happy to consider flexible working approaches to help you perform at your best.

The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll be located at our nearest regional office or hub. There will be a need to regularly connect with colleagues for collaboration and in some locations you’ll be expected to spend at least two days a week, or if part time you'll spend 40% of your working time, in the office. If your application is successful, your hiring manager will provide further details on how this works. 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Responsibilities

What you’ll be doing

You'll be working in a dynamic team, supporting planning activities across Customer Marketing Squads and overseeing the development of both short and long term marketing plans that align with business goals, strategic objectives and customer needs.

Using your strong communication and collaboration skills, you'll build effective relationships across the Planning community, Customer Marketing Squads, and key stakeholders within Group Customer Communications (GCC) and Finance.

You'll bring a highly analytical mindset and strong attention to detail, using marketing performance data to identify insights and turn them into meaningful actions that drive better outcomes. A proactive and innovative approach will help you anticipate challenges, identify risks and recommend or implement corrective actions that support continuous improvement and operational excellence.

Strong organisational skills are essential, as you'll be managing multiple priorities and deadlines while maintaining a high level of accuracy and attention to detail.

You'll lead budget management, reporting and forecasting across the customer marketing plan, providing robust financial oversight, actionable insights and forward looking forecasts.

You'll also use historical performance data to assess the effectiveness of marketing investment and ensure it delivers against customer and commercial objectives.

You'll be responsible for ensuring appropriate governance, processes and controls are in place, continually identifying opportunities to strengthen and improve ways of working.
 

About you

For this role, you will have:

• Experience within Financial Services, performance (121) marketing, planning and engagement with commercial acumen

  • Excellent eye for detail to ensure quality and accuracy of reporting

    • Ability to understand, analyse and interpret complex budget & performance data to spot trends and make recommendations to inform performance marketing plans and decision making

      • Exceptional organisational skills with the ability to prioritise your work and deliverables to support the Planning Centre of Excellence & Squads

      • Excellent stakeholder management skills and experience of working and collaborating with multi-disciplined teams

      • A curious and positive mind-set with a passion for innovation in the performance marketing space

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Qualifications

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Access to private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. 

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consult.