Marketing Associate Manager

Job Description

Job Description

The NBC & Peacock Marketing Associate Manager is responsible for contributing to the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties.

Reporting to the Sr. Manager NBC & Peacock Marketing, this role sits within the core team responsible for the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects during constant change is essential to the success of this position. The ideal candidate proactively creates solutions, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful POVs, actionable takeaways, and compelling brand stories.

Essential Responsibilities

• Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of content.
• Serve as funnel of information, proactively ascertaining information for each title, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and overall voice of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, agencies) to help the creation of innovative, impactful multiplatform campaigns that deliver on audience targets and overall goals.
• Act as a point of contact with external agencies and partners, leading communication while building relationships, providing strategic/creative feedback and managing approvals
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualifications

Basic Requirements:

• Bachelor’s Degree
• 2+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platform fundamentals
• Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Desired Characteristics:

• Masterful in deck building (PowerPoint, Keynote, etc.) with flawless visual storytelling, strong attention to detail, and data visualization skills to powerfully bring ideas and insights to life
• Excellent critical thinking, business writing, collaboration and positive interpersonal skills
• Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
• Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation
• Comfortable working in a fast paced, high volume, ever-changing environment
• Cross-functional thinker who can collaborate with internal teams across every phase of a campaign
• Strong project management and organizational skills
• Strategic thinker and creative problem-solver
• An enthusiastic team player that takes accountability and ownership of all work they manage and produce.

Additional Requirements:

• This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000 - $80,000.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.