Category And Insights

Job Description

STRATEGIC BUSINESS PLANNING

Develop long-term category strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources

Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans

Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance

Drive the insights for the annual business planning process for sales team, channel programs, and initiatives

LEADERSHIP

Red Bull will need to maintain its leadership status in the industry as we compete with resource-rich beverage leaders. Utilize current insights resources to anticipate business needs and uncover sales opportunities, guide the annual business planning process, and provide leading-edge Category Management solutions across all channels of trade

Build strong external relationships with key retailer Executives, especially where Red Bull holds Captaincy

Mine internal and external data to analyze the category, Brand, and consumer/shopper dynamics to maximize sales effectiveness in Distribution, Pricing, Promotion, and Merchandising

Identifies opportunity gaps and provides strategies to close gaps

Foster strong internal partnerships with cross-functional team leadership (Shopper Insights, Shopper Marketing, Data Science) to inform and create effective retailer Category solutions

DRIVE CATEGORY & BRAND GROWTH

Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights

Be sought after and trusted by retailer partners in key decision moments

Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth

Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings.

Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation.

Partner with sales teams to identify, prioritize, and plan the retailers best suited for Red Bull category captaincy.

Ensure the team leverages the latest shopper and category insights to develop annual planogram standards, consults product marketing on advanced assortment analytics, and informs Global category space planning training efforts. Develop and train Red Bull Global category space planning modules for international market use

VENDOR & DATA MANAGEMENT

Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery.