Job Description
ASOS is seeking a highly skilled and results-oriented Pay Per Click (PPC) Manager to lead and execute our paid search strategy. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.
Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads).
- Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
- Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports – identifying trends - with clear explanations and actionable recommendations for improvement.
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
- Advanced A/B Testing & Experimentation Framework: Design and implement a robust A/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
- Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features, technologies, and innovative approaches to enhance campaign performance.
- Manage and Develop Team: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
- Experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
- Outstanding written and verbal communication, presentation, and interpersonal skills with the ability to influence and persuade at all levels.
- Demonstrated ability to effectively communicate and collaborate with senior leadership, translating complex data and insights into actionable strategic recommendations.
- Expert-level experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
- Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
- Exceptional analytical, problem-solving, and strategic thinking skills with a strong data-driven decision-making approach.
- Demonstrable passion for working in the Retail industry with a commercial mindset.
- Excel super user. Experience with PowerBI a bonus!
- Experience managing direct reports, including responsibility for training and development.
- A hands-on manager who is highly detail oriented.
- Familiarity with marketing automation platforms.
- Experience managing large-scale PPC budgets.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.