Head of Social Media

Job Description

WD is seeking a strategic, data-driven Head of Global Social Media to own the company’s worldwide social media strategy and execution - spanning brand awareness and executive thought leadership through account-based marketing and customer engagement. This role is a key steward of WD’s brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition globally.

This is a unique opportunity to build and scale WD's global social media function during a period of significant brand transformation and AI market leadership. The successful candidate will have the opportunity to shape the future direction of the function and grow into broader leadership responsibilities over time.

This role leads a team of social media managers and partners closely with Corporate Marketing, Product Marketing, Digital Marketing, Executive Communications, PR/AR, and Regional Marketing teams to drive integrated programs that build brand visibility, amplify executive voices, and support business growth across global platforms.

We're looking for a builder, not someone to manage an existing program, but someone excited to shape the next generation of WD's global social media strategy, team, and capabilities.

This leader will help define how WD is represented in the market, ensuring every social interaction strengthens our corporate narrative, amplifies executive thought leadership, and reinforces our position as the storage foundation of the AI-driven data economy.

Essential Duties & Responsibilities:

Team Leadership

• Lead, mentor, and develop a team of several social media managers across platforms and/or regions
• Set clear priorities, allocate workload, and build team capability to execute against the global social strategy
• Foster a high-performing, collaborative team culture aligned to brand and business goals

Strategy & Content

• Define and own the long-term vision for WD's social media presence (with deep focus on LinkedIn and YouTube), ensuring every program reinforces the company's corporate narrative, brand positioning, and business priorities.
• Build programs spanning the full funnel: awareness, thought leadership, executive visibility, and product marketing
• Guide the team’s development of social-first content (executive thought leadership, video, campaign assets, customer stories, event coverage) in partnership with content, creative, and comms teams
• Drive innovation in AI-powered content creation, workflow automation, and performance optimization to enable faster, smarter, and more scalable global content production.

Brand Stewardship

• Serve as the global gatekeeper for brand standards across all social channels — voice, tone, visual identity, and messaging consistency