Senior Manager, Marketing Strategy

Job Description

You’re the architect of the “aha!” moment, energized by the challenge of turning complex insights into high-impact marketing strategies that move the needle. You’re a professional dot-connector—naturally curious, digging deep into the “why,” and weaving together data, culture, and content to define what’s next. You don’t just interpret data; you own the narrative, translating numbers into a clear strategic roadmap that your partners are excited to follow. You communicate with a blend of clarity and conviction, and you know exactly how to tailor your message to resonate with any audience.

You thrive in the high-stakes, fast-moving gray space where others might see only ambiguity. You’re a proactive team player who manages multiple priorities with a sense of calm momentum, building productive relationships across every team you touch. You bring a "yes, and" mindset to every discussion, asking the thoughtful questions that push the work further and representing the strategy perspective with the confidence of a seasoned pro. Most importantly, you’re an entertainment obsessive, motivated by the unique opportunity to help audiences discover their next favorite obsession and drive the way the world connects with content on Peacock.

Responsibilities include, but are not limited to:

• Lead marketing strategy for select Peacock titles and initiatives, defining positioning, audience targets, campaign objectives, and strategic frameworks
• Support strategic planning for tentpoles, priority titles and franchises
• Proactively source, curate and synthesize research, cultural insights, and performance data into clear takeaways that inform strategy and campaign direction
• Identify marketing hooks that expand reach, drive engagement, and unlock growth opportunities
• Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendations
• Translate strategy into effective guidance for execution across creative, media, and other platform touchpoints.
• Develop clear, compelling presentations that bring strategies to life for internal stakeholders
• Collaborate with stakeholders to shape strategic narratives and deck formats, provide actionable feedback, and prepare materials for review. Prepare compelling materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative.
• Track campaign performance and contribute to optimization by surfacing key insights and learnings
• Provide guidance and mentorship to junior team members, fostering a culture of strategic rigor and collaborative excellence.
• Oversee and maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualifications

Qualifications:

• 6+ years of relevant experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
• Proven track record building successful marketing strategies
• Demonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendations
• Skilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and PowerPoint presentations
• Highly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environment
• Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
• Experience working across functions, with the ability to contribute to discussions with key Peacock stakeholders and partners
• Proactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidance
• Adaptable and growth-oriented, with a demonstrated ability to absorb feedback, apply learnings, and continuously strengthen their work.
• Interest in building better processes and project management tools with key partners.
• Passion for television, streaming, and pop culture, with a curiosity for emerging trends and audience behavior
• Experience navigating broader stakeholder/team relationships
• Experience leading and mentoring junior members of a team
• Bachelor’s degree

Desired Characteristics:

• Familiarity with project management systems like Airtable
• Experience with analytical tools like MRI and Nielsen data
• Experience with brand/agency relationships

Additional Requirements:

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $115,000- $145,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.